Take a minute to think about the legacy we are leaving for future generations. Do we want them to have the resources they need to have a bright future? We certainly do. But, wanting something does not mean it will automatically happen – we must actively support the causes we care about.

At Ford, we believe in sustainability, and therefore we work to make the world a better place in which to live. This may not seem like enough, due to the complexity of environmental challenges, but we believe that noble attitudes have the strength to change the world. Will it take a long time? Definitely. But, we cannot feel intimidated by the challenge, no matter how hard it may seem. Henry Ford was once told that cars were not a viable option, but he did not take “no” for an answer. It is in Ford Motor Company’s DNA to break down barriers and show the world that there is always an alternative that is worth the effort to pursue.

In our commitment to sustainability in South America, we are making choices that are changing consumers’ habits. The lineup we offer brings to the region an array of Ford’s global advanced technologies that not only enhance drivers’ and passengers’ well-being, but also make important contributions to our world, such as improved fuel economy and reduced greenhouse gas emissions.

Last year, we launched a range of global products in the region that reinforced Ford’s commitment to sustainability. With the Ford EcoSport, for example, we improved overall vehicle sustainability and efficiency using new materials and designing a lighter structure. This SUV achieves a high level of fuel efficiency with both engine options (the 1.6L Sigma and the 2.0L Duratec), each of which have an all-aluminum block, cylinder head and crankcase bearings, reducing vehicle weight by about 30 percent. The vehicle also has an intelligent fuel cut-off system that decreases power consumption when the engine is in neutral.

The new Ranger is the most modern and complete pickup in the region. From its design, which reduces dynamic drag to improve fuel economy, to the battery management system, we focused on reaching maximum levels of efficiency with this new vehicle.

With the launch of the new Fusion in Brazil, Ford introduced EcoBoost® technology, which is not only 20 percent more fuel efficient, but also reduces carbon dioxide (CO₂) emissions by about 15 percent.

The new Fusion Hybrid is another example of our more sustainable offerings. It boasts cutting-edge features such as a lithium-ion battery, as well as increased range in electric mode. Vehicles such as the Fusion Hybrid demonstrate our commitment to seeking out options for alternative materials, innovative processes and intelligent use of natural resources, which helps us to prevent waste and protect our environment.

We also aim to promote citizenship and environmental awareness in the community. Recently, for example, we opened the doors of our Environmental Education Center, located in the area of Ford’s Camacari Plant (in Bahia, Brazil), to receive public school students. This Center seeks to demonstrate how students can be eco-conscious and also be agents on behalf of the planet.

Taking care of the environment and using available resources in a conscientious way is everyone’s responsibility, and we will continue to do our best to make Ford an increasingly more efficient and sustainable company.

Eduardo Serrano
Executive Director, Marketing & Sales Operations
Ford South America Operations