Ford of Europe: Vehicle Safety

Ford remains a global leader in vehicle safety. We aim to give customers peace of mind and make the world safer by developing advanced safety technologies and making them available across a wide range of vehicles.

Ford is the first car manufacturer to earn six different Euro NCAP Advanced rewards for outstanding technological innovation; we received the awards for MyKey® on the new Fiesta and SYNC® with Emergency Assistance on the all-new B-MAX, new Fiesta, C-MAX, Focus and all-new Kuga.

We had already achieved Euro NCAP Advanced rewards earlier in 2012 for Active City Stop – a safety system designed to help drivers avoid low-speed collisions – on the all-new B-MAX and Focus. The Ford Focus also has achieved Advanced rewards for Driver Alert, Forward Alert and Lane Keeping Aid.

We also won three out of a possible seven 2012 Euro NCAP best-in-class safety awards – more than any other manufacturer. The awards reflect vehicle crash test performance and the availability of advanced safety technologies. The new Kuga topped the SUV sector, the Transit Custom triumphed in the Business and Family Vans class, and the B-MAX was the joint winner in the small multi-purpose vehicle (MPV) category. Also in 2012, the new B-MAX, new Fiesta, new Kuga and new Transit Custom were each awarded a maximum five-star rating under Euro NCAP’s new crash test scoring system.

EuroNCAP also made special mention of the new Ford Ranger, after it became the safest pickup yet tested by the organization. The Ranger achieved the only five-star EuroNCAP rating ever awarded to a pickup. It scored highly in all areas of the assessment, receiving particular credit for pedestrian protection. These results were achieved in 2012 after EuroNCAP re-graded the Ranger using its new, tougher scoring system, and the pick-up still achieved the maximum possible five-star rating. Thus the Ranger remains the only five-star-rated pickup on sale. The best-selling Focus also retained its five stars after being reassessed.

See the Vehicle Safety and Driver Assist Technologies section for more on our vehicle safety technologies and activities.

Earned six different Euro NCAP Advanced rewards for outstanding technological innovation

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