Ford Around The World
Our global vision emerges from a deep understanding of what drives people in local markets.
Read about our regions
Ford’s success is powered by a commitment that’s global in scale. Around the world, we are reducing the environmental impact of our products and facilities, supporting positive social change and ensuring economic viability for long-term growth.
That’s why this year, for the first time, we are highlighting key regional sustainability initiatives in their own sections of our full report.
Our business is organized by four regional segments: North America, South America, Europe and Asia Pacific and Africa. North America and Europe are our largest markets. The automotive industry in Europe is intensely competitive, and expected to intensify further.
The Asia Pacific and Africa region is our fastest-growing market. To meet this growing demand, we’re expanding our dealer networks and building seven new, state-of-the-art, highly flexible manufacturing facilities to provide production capacity of 2.3 million vehicles by mid-decade. In China, we are also significantly expanding our research and engineering center in Nanjing.
Brazil and Argentina are our highest-volume South American markets. Brazil’s economy and demographics have helped its automotive market to more than double since 2002 and are expected to contribute to continued growth in vehicle sales.
Our Regions at a Glance
- North America
- 75,0001 people employed
- 2.7m vehicles sold in 2011
- Europe
- 47,0001 people employed
- 1.6m vehicles sold in 2011
- South America
- 16,0001 people employed
- 506,000 vehicles sold in 2011
- Asia Pacific Africa
- 19,0001 people employed
- 901,000 vehicles sold in 2011
Discover more about our global organization by visiting our website.
CO2 Reductions in Europe
In Europe, our ECOnetic models are driving improvements in fuel efficiency and CO2 reductions.
Conservation in China
Ford of China’s grants program supports grassroots efforts in environmental protection and natural resources conservation.
Emissions Reductions in South America
With our New Cargo Euro 5 line of trucks, we will reduce polluting emissions by 80 percent while improving power and fuel economy.
- All of the regional employment figures were as of year-end 2011 and do not include Ford Motor Credit employees.