Data
Market Share and Sales
Data on this page
- Ford Motor Company Market Share – United States
- Ford Motor Company Market Share – Europe
- Ford Credit Financing Share – United States
- Ford Credit Financing Share – Europe
- Summary of Vehicle Unit Sales
- First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
- Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
A. Ford Motor Company Market Share – United States
Percent
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|
| 17.1 | 15.6 | 14.2 | 15.3 | 16.4 | 16.5 |
- Reported to regulatory authorities
B. Ford Motor Company Market Share – Europe
Percent
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|
| 10.6 | 10.9 | 10.0 | 9.1 | 8.4 | 8.3 |
- Reported to regulatory authorities
Notes to Data
Annual market share data through 2008 included Volvo.
C. Ford Credit Financing Share – United States
Percent
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
|---|---|---|---|---|---|---|
| Wholesale | 80 | 78 | 77 | 79 | 81 | 80 |
| Retail installment and lease | 44 | 38 | 39 | 29 | 32 | 36 |
- Reported to regulatory authorities
Notes to Data
These data include Ford, Lincoln and Mercury brands only.
Analysis
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
D. Ford Credit Financing Share – Europe
Percent
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
|---|---|---|---|---|---|---|
| Wholesale | 95 | 96 | 98 | 99 | 99 | 99 |
| Retail installment and lease | 27 | 26 | 28 | 28 | 26 | 29 |
- Reported to regulatory authorities
Notes to Data
These data include Ford brand only.
Analysis
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
E. Summary of Vehicle Unit Sales
Thousands
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
|---|---|---|---|---|---|
| 6,597 | 6,553 | 5,407 | 4,817 | 5,524 | 5,695 |
F. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
Percent of first-time buyers
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 10.7 | 11.4 | 9.5 | 8.1 | 8.4 | 10.1 |
| Ford Motor Company Europe (UK, Germany, Italy, France, Spain) | 12.0 | 11.0 | 11.0 | 10.0 | 8.0 | 9.0 |
G. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
Percent loyal to corporation
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 43.3 | 42.3 | 41.6 | 42.1 | 49.7 | 48.6 |
| Ford Motor Company Europe (UK, Germany, Italy, France, Spain) | 50.0 | 50.0 | 53.0 | 49.0 | 45.0 | 51.0 |