Our Strategy

Ford’s business strategy is embodied in our ONE Ford plan. ONE Ford expands on our Company’s four-point business plan for achieving success globally. The four-point business plan consists of the following:

• Aggressively restructure to operate profitably at the current demand and changing model mix.
• Accelerate development of new products our customers want and value.
• Finance our plan and improve our balance sheet.
• Work together effectively as one team.

Building on this plan, ONE Ford encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success. It emphasizes the importance of working together as one team to achieve automotive leadership, which is measured by the satisfaction of our customers, employees and essential business partners, such as our dealers, investors, suppliers, unions/councils and the communities in which we operate. We have defined a set of behaviors that are expected of all employees to support the ONE Ford plan.

The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. The output of ONE Ford is:

• Great Products, defined as those that are high quality, green, safe and smart.
• Strong Business, based on a balanced portfolio of products and global presence; and
• Better World, accomplished through our sustainability strategy.

As detailed in the Financial Health section, Ford has made a remarkable turnaround over the last several years, fueled by disciplined adherence to the ONE Ford plan and resulting in the reinvention of our Company as a highly competitive force in the global automotive industry.

Looking ahead, industry-wide vehicle sales are expected to rise significantly in the next few years, driven by accelerated expansion in developing markets, recovery in mature markets and sales of smaller and more fuel-efficient vehicles. We expect our sales to increase to about 8 million units by mid-decade, up about 50 percent from 5.3 million units in 2010. By 2020, nearly one-third of our sales will come from the fast-growing Asia Pacific and Africa region, more than doubling the current percentage of global sales volume we achieve in that region.

Regardless of vehicle or region, Ford’s global vehicles will showcase our commitment to fuel efficiency. Technologies like EcoBoost®, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver true power of choice to drivers everywhere.

As we shift our focus from surviving to thriving, we’re continuing to implement the ONE Ford plan. But we will also Go Further – to deliver ingenious products, make them available to everyone and serve each other, our customers and our communities. Go Further is our new global brand promise and our approach as we accelerate ahead.