Sustainability 2011/12

Our Blueprint for Sustainability

Materiality Matrix

Reporting Priorities

  • Issues in this box set the agenda for our sustainability strategy and our printed summary report
  • Issues in these boxes set the agenda for the rest of the web report and future reporting
  • Issues in these boxes are not currently covered in detail by reporting

Medium Impact, Low Concern

Seven material issues have been identified at this level

Ford Financial Health

  • Dealer viability and competitiveness
  • Supplier viability and competitiveness

Product

  • Labeling
  • Noise
  • Customer privacy
  • Marketing communications/demand creation/advertising

Vehicle Safety

  • Emerging market vehicle and road safety