Performance Summary

Below is a summary of our key performance data. Please also see the Overview for discussion of data parameters and the Economy, Environment and Society data sections for additional indicators, five-year trends and notes on data assurance.

Economy

  2008 2009 2010
Global Quality Research System things gone wrong (3 months in service), total things gone wrong per 1,000 vehicles 1,287 1,206 1,140
Global Quality Research System customer satisfaction (3 months in service), percent satisfied 77 80 82
Sales satisfaction with dealer/retailer, Ford brand, U.S., net promoter score 84 82 84
Sales satisfaction with dealer/retailer, Ford brand, Europe, net promoter score 81 77 82
Service satisfaction with dealer/retailer, Ford brand, U.S., net promoter score 74 74 74
Service satisfaction with dealer/retailer, Ford brand, Europe, net promoter score 70 67 69
Shareholder return – Bloomberg total return analysis, percent -66 337 68
Net income/loss, $ billion -14.7 2.7 6.6
Sales and revenue, $ billion 146.3 116.3 129.0

Environment

  2008 2009 2010
Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement)1 26 27.1 26.9
Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement) 340 326 329
Ford Europe CO2 tailpipe emissions per vehicle, grams per kilometer (based on production data for European markets) 146 139 NA2
Worldwide facility energy consumption, billion kilowatt hours 17.9 15.1 16.1
Worldwide facility energy consumption per vehicle, kilowatt hours per vehicle 3,561 3,272 3,087
Worldwide facility CO2 emissions, million metric tonnes 5.4 5.0 5.3
Worldwide facility CO2 emissions per vehicle, metric tonnes 1.09 1.07 1.01
North American Energy Efficiency Index, percent (higher percentage reflects improvement) 11.7 18.3 14.4
  1. The decrease in year-over-year fuel economy is due to a shift in our mix of vehicles sold, including a longer model year for certain trucks and the removal of Volvo from the 2010 data.
  2. Data to be updated July 2011.

Society

  2008 2009 2010
Employee satisfaction, Pulse survey, overall, percent satisfied 66 68 68
Overall dealer attitude, Ford, relative ranking on a scale of 1–100 percent (winter/summer score) 69/68 71/80 85/83
Overall dealer attitude, Lincoln Mercury, relative ranking on a scale of 1–100 percent (winter/summer score) 66/64 66/71 71/62
Ford Motor Company Fund contributions, $ million 33 20 19
Corporate contributions, $ million 16 9 10
Volunteer corps, thousand volunteer hours 100 100 112
Lost-time case rate (per 100 employees) 0.7 0.6 0.5
Lost-time case rate by region (per 100 employees)
Americas 1.0 0.9 0.8
Asia Pacific and Africa 0.1 0.2 0.1
Europe 0.6 0.5 0.3
U.S. safety recalls, number per calendar year (including legacy vehicles on the road for 10+ years) 10 8 7
U.S. units recalled, number of million units (including legacy vehicles on the road for 10+ years) 1.6 4.531 0.6
IIHS Top Safety Picks, number of vehicles NA2 NA2 11
  1. All but 12,000 of the 4.53 million vehicles recalled were older models (1992–2003) that were equipped with faulty Texas Instruments speed control deactivation switches. Although the data show the majority of the vehicles equipped with these switches do not pose a significant safety risk, we recalled them to reassure customers and eliminate any future concerns.
  2. The IIHS has significantly changed its ratings system, such that data for 2010 are not comparable to data for previous years. Ford continues to be a leader in Top Safety Picks.