Welcome

Sustainability is a key priority as we continue to build toward creating a profitably growing business in Europe. This is perhaps most evident in the surge of new vehicles we are launching both now and in the next few years. This year alone we will launch 10 new vehicles in Europe.

These new vehicles are being launched with some of the most fuel-efficient engine technology in the industry – especially our advanced EcoBoost® gasoline engines, which offer leading fuel economy, while also delivering a fun and engaging driving experience.

Ford’s fuel-efficient 1.0L EcoBoost engine – voted International Engine of the Year in both 2012 and 2013 – is already available on eight Ford nameplates, from the Fiesta to the Grand C‑MAX, and will be available in three further vehicles by the end of 2014. With the arrival of the new Ford Focus later this year, we also will introduce a new fuel-efficient 1.5L EcoBoost engine, which directly benefits from the advanced combustion technologies pioneered by the 1.0L EcoBoost.

We started our electrification journey in Europe in 2013 with the Focus Electric. This will be joined in the market this year by the C‑MAX Energi plug-in hybrid and the Mondeo Hybrid, bringing the proven Ford “powersplit” hybrid technology to Europe for the first time. In our manufacturing facilities, we have implemented a new energy management operating system, which will enable us to reach energy savings in assembly of about 25 percent on a per-vehicle basis by 2016. This will help us to reduce both our carbon-dioxide footprint and our energy costs.

We also remain actively involved in the communities around all of our Ford sites in Europe. In so doing, we contribute to positive social and economic development, benefiting both our employees and other community members.

For us, sustainability is not just the right thing to do but a core part of our business strategy. With smart and sustainable manufacturing solutions and an exciting selection of technologically advanced, fuel-efficient vehicles, we are putting in place the foundations that ensure our long-term business success in Europe.

Stephen Odell
Executive Vice President, Ford Motor Company, and President, Ford of Europe, Middle East and Africa