Welcome

2013 was another year of records for Ford Asia Pacific Africa. We continued to make great progress in delivering our plan and our sustainability commitments related to our vehicles, our manufacturing sites and our engagement with local communities.

We achieved record market share in the region, with the successful launch of the Ford Kuga, Explorer, EcoSport, Fiesta, Mondeo, Focus ST, Fiesta ST and the refreshed Transit. Our full-year wholesale volume was up 30 percent to 1.34 million units. The Ford Focus was the best-selling nameplate in China for the second year in a row.

We opened the Changan Ford engine plant and Jiangling Motor Corporation Xiaolan Plant, and are building six new plants in China and India; we announced plans to expand our research and development facility in Nanjing, China, boosting the number of employees by more than 50 percent through 2018. We plan to add approximately 200 new employees each year, bringing the number of R&D employees in China to around 2,000 people.

On the environmental front, we have also made a big difference in 2013:

• We now offer 10 exciting vehicles in the region available with the EcoBoost® engine, up from four in 2012. The attractive combination of enhanced power and reduced emissions drove sales of EcoBoost vehicles up 250 percent in Asia Pacific Africa.
• We cut the amount of water used to make each vehicle by 15 percent in the region. Ford’s Chennai Plant recycles 100 percent of its waste water, while Ford’s Chongqing Assembly Plant 1 and Plant 2 (CAF1 and CAF2) in China both added advanced water treatment equipment to improve recycling. CAF1 recycled 93,000 tons of water in 2013 alone, and CAF2 reused 180,000 tons of water in vehicle production processes.
• We cut the energy used in our plants for producing each vehicle by more than 21 percent compared with 2011. All our plants have implemented the Energy Management Operating System, which helps us to do the same for less.

With the continuous support from the Ford Fund, we are bringing our Better World efforts to a new level. We offered free training to 14,000 new drivers through our Ford Driving Skills for Life program in Thailand, Indonesia, the Philippines, Vietnam, China, India, Taiwan and South Africa. We executed nine Operation Better World projects in India to help local people get better access to clean water, health care and education. We increased our support to green NGOs in China through the Conservation and Environmental Grants, China program, and Level Up!. During the Ford Global Week of Caring in September, 5,900 Ford employees and business partners across the region volunteered about 36,000 hours to work on more than 80 projects to help local communities.

Here in Asia Pacific Africa, we are at an exciting time of rapid growth. And we want sustainability to go hand in hand with growth. We are committed to continuing on our journey to build great products, a strong business and a better world, and deliver profitable and sustainable growth for all.

Dave Schoch
President, Ford Asia Pacific Africa