Map of Our Year

Record Profits

Reported total company full-year pre-tax profit of $8 billion for 2012, our third year in a row of $8 billion or more in pre-tax profits.

Diversity Efforts Recognized

Named one of America’s Top Organizations for Multicultural Business Opportunities by Diversity Business magazine; Ford has been on this list since 2001.

New Waste Reduction Goal

Announced new global waste goal: a 40 percent reduction in waste sent to landfill per vehicle produced between 2011 and 2016 – equal to just 13.4 pounds per vehicle worldwide.

Ethics Award

Honored for the fourth year in a row by the Ethisphere Institute as one of the World’s 100 Most Ethical Companies.

New Hires

Announced we would hire an additional 2,000 hourly workers at our Kansas City Assembly Plant to help meet demand for our F-150 truck.

Water Futuring

Conducted a “water futuring” workshop to examine “what if” scenarios about water in the years ahead and better understand the long-term implications of water scarcity on Ford’s operations.

Cutting Energy Use

Announced that we reduced the amount of energy used per vehicle produced by 22 percent in the past six years; also announced plans to reduce usage another 25 percent on a per-vehicle basis by 2016.

Founder’s Birthday

Marked the 150^th anniversary of the birth of Henry Ford.

Expanding GHG Reporting

Became the first automaker to sign on to voluntary greenhouse gas reporting program for all industries in India, adding to the voluntary reporting we already do in the United States, China, Canada, Mexico, Brazil and Argentina.

Hybrid Sales

Delivered our best August electrified vehicle sales ever with more than 8,292 sales, up 288 percent over the same period a year ago. Ford’s plug-in hybrids, Fusion Energi and C‑MAX Energi, delivered their best sales month year-to-date, with 600 and 621 units sold, respectively.

EcoBoost® Milestone

2 millionth EcoBoost® produced.

Driver Education in Europe

Launched Ford Driving Skills for Life in Europe. Ford will invest €1.5 million in the first year of this program alone to provide free, hands-on training in the U.K., Germany, France, Spain and Italy.

Expanding Water-Saving Machining Process

Added our water-saving near-dry machining capability to six plants globally – a number that will nearly double in the next few years.

Plant-Based Interior Fabrics

Unveiled a Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola’s PlantBottle Technology in interior fabrics; the first time this technology has been applied beyond packaging.

Global Launches

Announced plans to launch 23 new or significantly refreshed vehicles globally in 2014, open three more manufacturing facilities and add more than 5,000 jobs in the U.S.

EuroNCAP Results

In the 2013 European New Car Assessment Program, earned the maximum five-star safety rating for the Ford Tourneo Connect – the first compact “people mover” to be awarded this rating.