Engagement and Community - Data - People - Sustainability Report 2013/14

A. Employee Satisfaction, Pulse Survey

B. Overall Dealer Attitude

C. Employment by Business Unit

D. U.S. Employment of Minority-group Personnel and Women at Year-end

Data notes and analysis

Data notes and analysis

Data notes and analysis

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Percent satisfied

Each year, we ask our salaried workforce to participate in the Pulse survey to gain insight into employees’ overall satisfaction with the company, their jobs, diversity and other aspects of workplace satisfaction. In 2013, the Employee Satisfaction Index continued a 10-year trend of scores equal to or better than the prior year. The topic of Management Commitment to Diversity continued a seven-year trend of scores equal to or better than the prior year.

Relative ranking on a scale of 1–100 percent

	2008	2009	2010	2011	2012	2013
Ford (winter/summer score)	69/68	71/80	83/85	84/82	84/83	84/85
Lincoln¹ (winter/summer score)	66/64	66/71	71/62	61/64	68/67	76/78
Industry (winter/summer score)	73/72	70/74	75/78	80/81	81/81	81/81

Ford stopped production of Mercury with the 2011 model year. Beginning in 2011, the dealer satisfaction data for Lincoln dealers no longer include Mercury dealers.

Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for the winter and summer respectively of the year noted.

Approximately 54 percent of our Ford dealers and 52 percent of Lincoln dealers provided feedback through the 2013 NADA survey process. We remained consistent in many areas in this survey compared with our 2012 record improvements, including in our Regional Sales, Service and Parts Personnel rankings. In addition, Ford Motor Credit Company Capability rankings exceeded the industry and previous scores in nearly every category. Finally, Value of Franchise, Product Quality, Competitiveness, Policies and Procedures, and Vehicle Incentives also showed favorable results.

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Average number of people employed

	2008	2009	2010	2011	2012	2013
Total	213,000	177,000	164,000	164,000	171,000	181,000
Automotive	203,000	169,000	157,000	157,000	165,000	175,000
Financial Services	10,000	8,000	7,000	7,000	6,000	6,000

Reported to regulatory authorities

All figues as of year-end. Historical employment figures from some years have been rounded and/or restated to align with financial reporting documents.

Employee Satisfaction Index

Company Success Mindset

Management Commitment to Diversity

Overcoming Workplace Obstacles

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Percent

	2008	2009	2010	2011	2012	2013
Minority-group personnel – total	24	24	24	24	26	27
Minority-group personnel – salaried	23	23	22	22	23	24
Minority-group personnel – hourly	24	24	25	25	28	29
Women – total	23	23	22	22	22	22
Women – salaried	32	31	29	28	28	27
Women – hourly	18	17	18	18	19	20