Financial Health

As our financial security strengthens, we are investing in our products, our people and our communities. The financial health of our company has a ripple effect that goes well beyond our business itself as we work toward profitable growth for all.

Read more about our approach to financial health

A Technology Company

Our cars, utilities and trucks are more technologically connected than ever. Everything we do is based on technological innovation – whether it is quality, fuel efficiency, safety, smart design or value – the hallmarks of our One Ford plan.

Our Performance Progress

In 2014, we will launch 23 new or significantly refreshed vehicles to customers around the world – the most in a single year in more than a century.

We reported 2013 full-year pre-tax profit of $8.6 billion¹ (excluding special items), driven by the highest Automotive pre-tax profit in more than a decade and continued solid profit from Ford Credit.

To support our aggressive growth strategy and meet demand for our vehicles, we are adding jobs in several key regions – 11,000 in the U.S. and Asia combined in 2014 – and building new facilities.

We increased market share in the world’s two largest automotive markets – China and the U.S. – as well as in South America. We improved our retail car share in Europe, a region with challenges but where we believe we are on track to return to profitability in 2015.

See more at Ford’s Goals, Commitments and Status: Financial Health

Our Manufacturing Capabilities

We are rapidly expanding our advanced manufacturing capabilities and boosting global production to meet consumer demand. By 2017, we will increase our global flexible manufacturing to produce, on average, four different models at each plant around the world, allowing for greater adaptability based on varying customer demand.

Case Study: Remaking the F-150

When it came time to update the F-150, one of Ford’s most important products, we faced a pivotal question: How do you improve on such a successful vehicle? Do you change it incrementally or take a leap forward? We chose the leap forward approach, reinventing the 2015 F-150 as the toughest, smartest and most capable F-150 yet.

Voice: Larry Fink

Chairman and Chief Executive Officer, BlackRock

“Financial sustainability demands that companies be mindful of their social and environmental impact. By monitoring their own impact (and that of others), companies are better able to assess both risks and opportunities, giving their shareholders, customers and employees a distinct advantage.”

Our Growth in Asia Pacific

Today, one in every five vehicles we sell globally is in Asia Pacific. By 2020, it will be one in three. To keep pace with this enormous growth, we are building new plants and expanding existing ones, hiring workers, growing our dealer networks, and further developing our supply chain across China, India and Thailand.

Read more about our growth in Asia Pacific

Our Blueprint for Mobility

Our Blueprint for Mobility sets near-, mid- and long-term goals for solutions to the challenges facing mobility systems now and in the future as the world becomes more populated and urbanized.