Sustainability Report 2013/14
Financial Health
By 2050 we will have a true network of mobility solutions, and automobiles will likely look very different from how they look today.
Vehicles will “talk” to one another, transmitting safety messages.
Vehicle-to-infrastructure technologies may enable improved safety while allowing more vehicles to share the road.
In-car mobile communications and driver interfaces will become more intuitive. These systems will be able to proactively alert drivers to traffic jams and accidents.
Electrified vehicles will be more commonly used as shared modes of transport for urban users. Vehicles will be parked at charging stations and may well get their power through solar panels, like in our C‑MAX Solar Energi Concept prototype.
The proliferation of digital maps and cell-based communications will provide better driver information and entertainment features.
At Ford, we believe that mobility challenges – in urban as well as in rural settings – require the same level of attention and determination that we have put toward developing solutions for the environmental challenges faced by our industry. Where environmental sustainability is concerned, we have been making great strides with new vehicle technologies, alternative fuels and vastly cleaner solutions.
A truly sustainable, long-term solution will require a global transportation network that includes vehicle, infrastructure and mobile communications. We need cars that can communicate with each other, and with the world around them, to make driving safer and more efficient. This smart, connected system will tie all modes of travel into a single network linking public and personal transportation together.
Ford was founded on the notion of opening the highways to all mankind, and we still believe in providing accessible, personal mobility for everyone. Our Blueprint for Mobility is based on an analysis of population growth, urbanization and other key societal and economic trends. Our goal is to make mobility affordable in every sense of the word – economically, environmentally and socially – and provide seamless mobility for all.
In the near term (roughly the next five to seven years), technologies – including some that are already in vehicles – will continue to improve. In the mid-term period (to about 2025), the amount of data that will flow to, from and through cars will continue to increase. Vehicle-to-vehicle and vehicle-to-infrastructure technologies may enable improved safety while allowing more vehicles to share the road. New technologies will provide more sophisticated systems of semiautomated driving.
We’re working, for example, with the University of Michigan’s Transportation Research Institute’s Connected Vehicle Safety Pilot Program, which is testing real-world implementation of connected vehicle safety technologies, applications and systems.
Everything in our Blueprint is achievable in the future based on existing technology. The key challenges are making the offerings affordable and attainable to all customers and finding ways for all stakeholders – the auto industry, governments, technology companies and more – to make the adaptations needed to the transportation infrastructure.
The bullets below provide more detail on the elements of the Blueprint. The near term focuses primarily on technology that Ford is already developing. The mid and long term, meanwhile, set up a vision of what we think future mobility will look like and how Ford, the industry and society as a whole will need to evolve.
Near Term
Mid Term
Long Term
© 2014 Ford Motor Company