The Lincoln Motor Company

The Lincoln Motor Company is wooing new customers as we compete in the category known as “affordable premium.” Reintroduced in late 2012, Lincoln is focusing on the largest and fastest-growing segments of the luxury market, with the intention of having all-new entries competing in 90 percent of the premium industry by 2015. The global premium industry overall is projected to grow by 39 percent by 2017, with China playing a key role. By 2017, the U.S. and China will represent 50 percent of the global premium industry.

We remain committed to reinventing Lincoln into a world-class luxury brand. Our Lincoln brand transformation began with the Lincoln MKZ, which was completely redesigned for 2013. The Lincoln MKZ is the first of four all-new vehicles that we will be launching through 2016 as part of our reinvention. The Lincoln MKZ was named 2013’s best compact premium vehicle in the J.D. Power Automotive Performance, Execution and Layout (APEAL) Study, with March 2014 year-to-date sales in the United States up 145 percent year over year.

In 2014, we are adding the Lincoln MKC to the Lincoln lineup in the United States, providing an entry in the important small premium utility segment, which is fast growing in both the United States and China.

In 2013, we began selling the all-new Lincoln MKZ in Korea and we plan to begin selling Lincoln in China in the second half of 2014.

Lincoln Motor Company was purchased in 1922 by Edsel Ford from its founder, Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the most distinctive luxury brands in the industry, with motorcars that were considered urbane, sleek and elegant. The revitalization of the Lincoln brand marries this heritage with our most modern technologies to meet the needs of savvy consumers who have many choices.