Sustainability Report 2013/14
Financial Health
Data: Market Share and Sales
Data on this page
- Ford Motor Company Market Share – United States
- Ford Motor Company Market Share – Europe
- Ford Credit Market Share – United States
- Ford Credit Market Share – Europe
- Summary of Vehicle Unit Sales
- First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
- Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
A. Ford Motor Company Market Share – United States
Percent
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| 14.2 | 15.3 | 16.4 | 16.5 | 15.2 | 15.7 |
- Reported to regulatory authorities
Data notes and analysis
2012 market share was adjusted to correct a decimal place error.
The competitive environment in the United States remains intense. In 2013, our market share was up 0.5 percentage points to 15.7% of the industry.
B. Ford Motor Company Market Share – Europe
Percent
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| 10.0 | 9.1 | 8.4 | 8.3 | 7.9 | 7.8 |
- Reported to regulatory authorities
Data notes and analysis
In 2013, Ford was again the second best-selling car brand in the traditional 19 markets we tracked in Europe. Our continued market strength reflects the strong momentum of our new or refreshed vehicles, including the B‑MAX, Fiesta, Kuga, Tourneo Custom, and Transit Custom. Within the 19 markets, Britain and Germany are our highest-volume markets. Any change in the British or German market has a significant effect on the results of Europe.
Related links
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C. Ford Credit Market Share – United States
Percent
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | |
|---|---|---|---|---|---|---|
| Wholesale | 77 | 79 | 81 | 80 | 78 | 77 |
| Retail installment and lease | 39 | 29 | 32 | 36 | 38 | 40 |
- Reported to regulatory authorities
Data notes and analysis
These data include Ford, Lincoln and Mercury brands only.
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
Related links
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D. Ford Credit Market Share – Europe
Percent
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | |
|---|---|---|---|---|---|---|
| Wholesale | 98 | 99 | 99 | 99 | 98 | 98 |
| Retail installment and lease | 28 | 28 | 26 | 29 | 32 | 34 |
- Reported to regulatory authorities
Data notes and analysis
These data include Ford brand only.
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
Related links
This Report
E. Summary of Vehicle Unit Sales
Thousands
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 |
|---|---|---|---|---|---|
| 5,407 | 4,817 | 5,524 | 5,695 | 5,668 | 6,330 |
F. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
Percent of first-time buyers
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 9.5 | 8.1 | 8.4 | 10.1 | 10.6 | 10.8 |
| Ford Motor Company Europe (UK, Germany, Italy, France, Spain) | 11.0 | 10.0 | 8.0 | 9.0 | 7.0 | 7.0 |
G. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
Percent loyal to corporation
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 41.6 | 42.1 | 49.7 | 48.6 | 47.7 | 49.1 |
| Ford Motor Company Europe (UK, Germany, Italy, France, Spain) | 53.0 | 49.0 | 45.0 | 51.0 | 52.0 | 51.0 |
© 2014 Ford Motor Company