Our Strategy

Ford’s business strategy is embodied in our One Ford plan, which was adopted in 2007 and has guided the company ever since. One Ford expands on our company’s four-point business plan for achieving success globally. The four-point business plan consists of the following:

• Aggressively restructure to operate profitably at the current demand and changing model mix
• Accelerate development of new products our customers want and value
• Finance our plan and improve our balance sheet
• Work together effectively as one team

Building on this plan, One Ford encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success. It emphasizes the importance of working together as one team to achieve automotive leadership, which is measured by the satisfaction of our customers, employees and essential business partners, such as our dealers, investors, suppliers, unions/councils and the communities in which we operate. We have defined a set of behaviors that are expected of all employees to support the One Ford plan.

The goal of One Ford is to create an exciting and viable company delivering profitable growth for all. We are focused on building:

• Great Products, a full family of vehicles – small, medium and large; cars, utilities and trucks – with best-in-class quality, fuel efficiency, safety and smart design;
• Strong Business, based on a balanced portfolio of products and global presence; and
• Better World, accomplished through our sustainability strategy.

Our aim is to have profitable growth across geographies and product types.

One Ford has been implemented through the consistent use of processes at the highest levels of the company for risk assessment, strategy development, business planning and performance review.

As detailed in the Financial Health section, for 2013, Ford’s pre-tax operating profit of $8.6 billion (excluding special items) was among the best in our history and Automotive operating-related cash flow hit a record, since at least 2001. These full-year results reflect an Automotive sector operating profit that was the highest in more than a decade, with record profits in North America and Asia Pacific Africa since at least 2000, about break even results in South America, and a loss in Europe – but a lower loss than the prior year. These achievements are more evidence that our One Ford plan continues to deliver.

Our financial turnaround has been based largely on our ability to deliver high-quality, innovative and desirable products everywhere we operate, in both mature and rapidly growing markets. We have aligned our product development, manufacturing and marketing organizations worldwide to deliver the right products to the right markets as efficiently as possible.

In all vehicles and regions, Ford’s global vehicles showcase our commitment to sustainability. Technologies like EcoBoost®, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver choice to drivers everywhere.

We’re continuing to implement the One Ford plan. But we also Go Further – to deliver ingenious products, make them available to everyone, and serve each other, our customers and our communities. Go Further is our global brand promise and our approach as we accelerate ahead.