Ford Motor Company Fund and Community Services supports organizations in three strategic areas: auto-related safety, education and American heritage and legacy. The following are examples of some of our most significant or new programs:
- The Fund supports teen safe driving through its award-winning Driving Skills for Life program, a safe-driving curriculum that has trained more than 341,000 students since 2003. Developed by Ford, the Governors Highway Safety Association and a panel of safety experts, the free program educates teens with a combination of ride-and-drive events, educational materials, customized in-school events and an interactive Web site. The program, which has received numerous awards, including the World Traffic Symposium Award, was expanded into international markets in 2008.
- The Ford Partnership for Advanced Studies uses an academically rigorous curriculum to provide high school students with 21st-century learning experiences to enhance real-world skills. More than 60,000 students in 27 states have participated in the program, which relies on collaboration among high schools, community organizations, higher education institutions, government entities and businesses. The program has been awarded the National Governors Association's first Public-Private Partnership Award for innovative educational programming, among other awards.
- Corazón de mi Vida is a national bilingual initiative on child passenger safety developed by Ford Motor Company Fund and Community Services in partnership with the national Latino Children's Institute and the National Highway Traffic Safety Administration. Latino families, child care providers and the Spanish-speaking community in El Paso, Phoenix and San Antonio are informed about the important role that safety seats and seat belts play in saving children's lives. Through continued support from Ford, more than 2,700 child safety seats have been distributed, more than 380 bilingual child safety seat technicians have been trained and our safety messages have reached approximately 2.2 million people. A second initiative, See Me Safe, focuses on educating parents, caregivers, medical professionals, safety advocates and the community about the appropriate use of child passenger safety restraints. Developed in partnership with Meharry Medical College in Nashville, Tennessee, See Me Safe has distributed 1,350 car seats and reached 300 health care providers through its Prescription for Safety workshops since 2007.
- In 2009, the Fund continued to support organizations and initiatives that preserve America's heritage, including the new Gettysburg Museum & Visitor Center, and a new two-year exhibit at Mount Vernon that showcases artifacts from the Washington collection. In addition, Ford Made in America, a consortium of small-budget orchestras performing a newly composed classical piece, premiered in Reno, Nevada. "Chasing Light..." by composer Joseph Schwantner, will be performed by 58 orchestras in all 50 states by 2010.
- Ford employees and Ford Motor Company Fund are major supporters of the United Way in the United States, giving nearly $7 million in 2009 to support numerous community-based social services organizations.
- A new initiative – Ford Mobile Food Pantries – consists of financial support and the donation of three Transit Connect vans to organizations in southeast Michigan that claim, rescue and distribute food to those in need, including many who never before have relied on this help. Gleaners Food Bank, Forgotten Harvest and United Way used these vans to deliver more than 1.3 million meals and 1.6 million pounds of food in 2009. Many Ford volunteers assisted in this effort, including 275 individuals who delivered Meals on Wheels during the Thanksgiving and holiday season.
- Ford also has a long history of working with disabled American veterans. As a major contributor to the Jesse Brown Memorial Youth Scholarship Program, for example, Ford provides scholarships to students who volunteer at local Veteran's Administration (VA) medical centers. For 15 years, Ford has also been a sponsor of the National Disabled Veterans Winter Sports Clinic, which brings hundreds of disabled veterans to the mountains of Colorado to participate in adaptive sports, including skiing, snowmobiling, sled hockey and rock wall climbing. In addition, Ford has donated 141 vehicles since 1996 to the Disabled American Veterans, which in turn gives them to VA hospitals across the country.
Ford also supports a wide variety of organizations through corporate contributions and sponsorships. Highlights include the following:
- For more than 20 years, Ford has been involved in helping find a cure for juvenile diabetes. See the juvenile diabetes case study for more information.
- Ford has also been a long-time supporter in the fight against breast cancer. For 16 years, Ford has been a National Series Sponsor of the Susan G. Komen Race for the Cure® series and has dedicated more than $105 million to the cause in donations and in-kind gifts. Ford's commitment goes well beyond the October race; it lasts 365 days a year and focuses on raising awareness, support and donations for this cause, including customized apparel that is sold on fordcares.com. This specially designed clothing and accessory line, called "Warriors in Pink," is dedicated to those fighting this disease, and 100 percent of net proceeds go to Susan G. Komen for the Cure. Since 2006, we have sold more than $4 million of the Warriors in Pink products. In addition, more than 50,000 Ford employees and thousands of dealership employees are involved in races and supporting the cause in their local communities.
- In 2009, Ford volunteers raised $193,000 for the March of Dimes. In 2010, Ford CEO Alan Mulally and UAW president Ron Gettelfinger were selected to serve as national co-chairs of the organization's annual March for Babies event.
- Ford volunteers raised $117,949 for the National Multiple Sclerosis Society in 2009.