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2009 Sales and Highlights

Business Unit 2009 Wholesales
(in thousands)		 Percent Change
from 2008		 Highlights
Ford North America1 1,958 -16%
  • Ford, Lincoln and Mercury brands collectively increased U.S. overall and retail market share 14 of the last 15 months as of December 2009, and posted the first full-year market share gain since 1995.
  • The new 2010 Fusion Hybrid was named Motor Trend magazine's Car of the Year and awarded the title of North American Car of the Year at the North American International Auto Show in January 2010.
  • Our combined car and truck market share (including all of our brands sold in these markets) in 2009 was 15.2% for Canada – up 2.6 percentage points from the previous year – which represents our highest full-year share since 2001 and made Ford the No. 1- selling brand in Canada.
  • The Ford Fusion, the most fuel-efficient midsize sedan sold in America, posted a full-year sales record in 2009 with 180,671 units sold.
  • The new Ford Transit Connect was introduced in North America in the second quarter of 2009 and was awarded the 2010 North American Truck of the Year at the North American International Auto Show.
  • The 2011 Ford Fiesta was revealed in North America in the fourth quarter of 2009 and will go on sale in the second quarter of 2010.
  • The F-Series pickup truck has been the best-selling truck in the United States for 33 straight years.
  • Ford has the most U.S. government five-star-rated vehicles and the most "Top Safety Picks" from the Insurance Institute of Highway Safety of any automaker.
Ford Europe 1,568 14%
  • We improved our 2009 full-year market share to 9.1% in the 19 European markets we track – a 0.5 percentage point increase versus 2008 and our best market share since 1998.
  • The Ford Fiesta was the second best-selling model in Europe in 2009, reaching its best full-year sales since 1996. More than 15 months after its sales debut in autumn 2008, more than 675,000 customers have purchased the Fiesta globally.
  • In 2010, we will continue to build on our product momentum, with at least 11 vehicle reveals or launches, including the new Ford C-MAX and Grand C-MAX, the freshened Ford Galaxy, S-MAX, Mondeo and a new Focus ECOnetic.
Ford South America 443 2%
  • In Brazil, 2009 industry sales were strong in comparison to other markets in South America due to government stimulus actions taken in response to the global economic slowdown.
  • In 2010, we are bringing a flex-fuel version of the European-based Ford Focus to Brazil; nine additional product introductions are planned for the region in 2010.
  • In 2009, the European-based Ford Focus came to Brazil, Argentina and Venezuela.
  • Ford is investing $2.57 billion in our Brazil operations between 2011 and 2015 to accelerate the delivery of more fuel-efficient, high-quality vehicles, and another $250 million in our Argentina operations from 2009 to 2012.
Ford Asia Pacific Africa2 523 14%
  • In 2010, we will introduce the all-new Ford Fiesta five-door and four-door sedan, built in Rayong, Thailand.
  • The four-door Fiesta will join the five-door counterpart in Australia, New Zealand, South Africa and Taiwan.
  • The new Ford Figo commenced sales in the second quarter in India and later in the year in South Africa.
  • Ford is investing $500 million to expand our manufacturing facility in Chennai, India, to begin production of a new small car and to build a fully integrated and flexible engine manufacturing plant.

  1. Includes sales of Mazda6 by our subsidiary, AAI.

  2. Included in wholesale unit volumes of Ford Asia Pacific Africa are Ford-badged vehicles sold in China by unconsolidated affiliates totaling about 264,000 and 184,000 units in 2009 and 2008, respectively.