Policy Letters and Directives

Policy Letters establish a framework of broad, basic principles within which the Company conducts its business globally. Corporate Directives provide more in-depth information on narrower topics than Policy Letters, and therefore may only apply to a particular segment of the business, or specific activities. In addition to Policy Letters and Directives, numerous descriptions of business practices, handbooks and statements of business standards govern the conduct of employees globally.

The following are Ford standards with particular relevance to sustainability.

Social Media Interactions

The recent proliferation of social media Web sites – such as Facebook and LinkedIn, as well as blogs and other Web-based discussion forums – has led us at Ford to examine our policies relating to employees' external communications. We encourage employee participation in Web-based discussions, and are currently in the process of updating our Policy Letters and Directives to address these types of communications. We are also developing online training sessions that will train employees in the new guidelines.

The updated Policies and Directives will outline expected behavior in online forums in their various contexts. In some cases, Ford employees may be asked to take part in an online discussion or blog as part of their jobs. In other cases, Ford employees may participate on their own time in Web-based discussions that address issues that relate to the Company. In general, the new policies will encourage transparency and the same kind of ethical behavior and openness we expect in other external communications, while ensuring that employees do not reveal proprietary or competitive information.

Human Rights

Our Code of Basic Working Conditions (CBWC) covers child labor, forced labor, working conditions and other human rights issues. Ford originally adopted the CBWC in 2003, and in 2006, we updated it to include additional commitments on "community engagement and indigenous populations," "bribery and corruption," and "environment and sustainability." In 2007, the updated CBWC was issued as a formal Policy Letter.

Diversity

We are committed to equal opportunity in all aspects of our business and to fostering diversity in our workforce. This is not only right and appropriate; it is also sound business practice. Our Policy Letter and related Directives address equal opportunity and require that there be no disparate treatment because of race, religion, color, age, sex, national origin, disability, gender identity, sexual orientation or veteran status, and/or other factors that may be covered by local law. We recognize that diversity in our workforce is a valuable asset, and we strive to provide an inclusive work environment in which different ideas, perspectives and beliefs are respected.

Bribery and Corruption

Our Policy Letters and Directives govern integrity within Ford and state that it is our policy to comply fully with the laws of each country in which we do business. Further, no employee may agree to, make or solicit, for their benefit or that of the Company, any improper payments or other improper benefits, directly or indirectly, to or from any government or government agency official, legislator or other government employee or person purporting to represent government agencies. Employees and contract personnel must immediately report through the Company reporting system any requests or solicitations for an improper payment, except in countries where mandatory reporting is restricted.

Political Contributions

Ford's Policy Letter on governmental relationships covers issues relating to public policy and political contributions. These issues are discussed in depth in our Public Policy section.

Customer Satisfaction and Safety

Ford has several policy statements aimed at increasing the quality of our products and promoting the safety of our customers. Our Policy Letter on quality sets the foundation for a process that emphasizes the importance of quality in everything we do and notes that the customer defines quality. It establishes a Quality Operating System and the use of metrics and data to make decisions. Our Policy Letter on vehicle safety sets forth Ford's commitment to design and build vehicles that meet or exceed applicable laws and regulations, and to advance the state of the art in safety wherever practicable. We strive for continuous improvement in vehicle safety, which applies to accident avoidance attributes as well as occupant protection systems. This policy requires that we will be demonstrably active and responsible in all areas of automotive safety, including vehicle design and manufacture, operator behavior and the highway environment.

Environment and Employee Health and Safety

Our policies on health, safety and the environment make clear that sustainable economic development is important to the future welfare of Ford and society in general. Protection of employee health and safety and the environment are important considerations in the business decisions we make. These factors are integral parts of the planning process. Our products, services, processes and facilities are planned and operated to incorporate objectives and targets and are periodically reviewed to minimize to the extent practical the creation of waste, pollution and any adverse impact on employee health, safety or the environment. Protection of health, safety and the environment is a Company-wide responsibility of employees at all levels.

Privacy

The trust and confidence of our customers are important to Ford Motor Company and essential to building long-term relationships and delivering excellent products and personalized services. The Company recognizes that customers, employees and others have concerns about privacy and expect us to protect and handle personal information responsibly.

Ford is committed to implementing responsible privacy and data-handling practices. The Company's Policy Letters and related Directives are designed to ensure the continuing trust and confidence of individuals who entrust us with personal information.

Advertising

In the United States, Ford Marketing Standards A-201 and A-203 govern Ford advertising creation and review. These standards contain the legal requirements for Ford advertising. The FTC Act and Amendments, which essentially state that all advertising must be truthful, not misleading and based on prior substantiation, also govern advertising creation and review. The FTC has a series of "Guides" on advertising topics such as fuel economy, environmental matters, price, warranties and other subjects. All 50 states have adopted a state form of the FTC Act that governs advertising in each of the states. Regulation M (Truth-in-Leasing) and Regulation Z (Truth-in-Lending) govern the creation and review of advertising with credit messages. The major U.S. television networks – ABC, CBS and NBC – also have standards that govern advertising creation.