Delivering New Products

Our financial recovery depends on our delivering high-quality, innovative and desirable products everywhere we operate, including in both mature and rapidly growing markets. To do this, we must continually improve quality and customer satisfaction, and anticipate and respond to changes in customer demand. We also must align our product development, manufacturing and marketing organizations worldwide to deliver the right products to the right markets as efficiently as possible. (Please see our Global Products chart for an overview of our product offerings around the world.)

We are committed to introducing new products that consumers want and value, and we are receiving very positive reactions from consumers, the media and independent evaluators in response to the products we introduced in 2009. We plan to build on this strength in 2010. Our global product strategy is to serve all major markets with a complete family of products that have best-in-class design, quality, "green," safety and smart features.

To meet these global goals, in 2010 we will deliver substantially more new or freshened products by volume than in 2009, bringing to market an unprecedented volume of new products with class-leading fuel economy, quality, safety and technology. We plan to replace or refresh 70 percent to 90 percent of our lineups in North America, Europe and Asia Pacific by volume by 2012. By 2014, we plan to replace or refresh between 140 percent and 160 percent of our lineup by volume in those regions, so that within five years, we will have fully refreshed our product portfolio globally.

This section reports on our efforts to deliver the products customers want. Specifically, we discuss our efforts to track changing customer needs, deliver more fuel-efficient vehicles, offer "smart" technologies and ensure customer satisfaction and quality. The section also summarizes our sales highlights for 2009 and discusses our efforts to build customer awareness of our products.