Toolbox
Market Share and Sales
Data On This Page
- Ford Motor Company Market Share – United States
- Ford Motor Company Market Share – Europe
- Ford Credit Financing Share – United States
- Ford Credit Financing Share – Europe
- Summary of Vehicle Unit Sales
- Ford Fleet Sales
- First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
- Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
A. Ford Motor Company Market Share – United States
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| 19.3 | 18.2 | 17.1 | 15.6 | 14.2 | 15.3 |
Ford gained over a percentage point in market share in the US in 2009, its first market share gain since 1995. Market share increased even further in the first quarter of 2010; we increased overall U.S. market share by 2.67 percentage points to 16.56 percent (with 14.1 percent share of the retail market). This is the largest quarterly U.S. market share gain since 1977.
- Reported to regulatory authorities
In This Report:
B. Ford Motor Company Market Share – Europe
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| 10.9 | 10.8 | 10.6 | 10.9 | 10.0 | 9.1 |
Annual market share data through 2008 include Volvo. The 2009 data does not include Volvo, due to our pending sale of Volvo. The increase in European market share from 2008 to 2009 is based on 2008 and 2009 data excluding Volvo.
Ford brand combined car and truck market share in these 19 European markets was 9.1 percent excluding Volvo (up 0.5 percentage point from 2008, excluding Volvo).
- Reported to regulatory authorities
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C. Ford Credit Financing Share – United States
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | |
|---|---|---|---|---|---|---|
| Wholesale | 84 | 81 | 80 | 78 | 77 | 79 |
| Retail installment and lease | 45 | 37 | 44 | 38 | 39 | 29 |
These data include Ford, Lincoln and Mercury brands only.
For more information on Ford Credit please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
- Reported to regulatory authorities
In This Report:
D. Ford Credit Financing Share – Europe
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | |
|---|---|---|---|---|---|---|
| Wholesale | 97 | 96 | 95 | 96 | 98 | 99 |
| Retail installment and lease | 29 | 28 | 27 | 26 | 28 | 28 |
These data include Ford brand only.
For more information on Ford Credit please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.
- Reported to regulatory authorities
In This Report:
E. Summary of Vehicle Unit Sales
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| 6,842 | 6,767 | 6,597 | 6,553 | 5,407 | 4,817 |
In This Report:
F. Ford Fleet Sales
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|
| 810,000 | 854,000 | 902,000 | 744,000 | 607,000 | 488,000 |
- Reported to regulatory authorities
In This Report:
G. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 9.7 | 10.7 | 10.7 | 11.4 | 9.5 | 8.1 |
| Ford Brand Europe (UK, Germany, Italy, France, Spain) | 14.0 | 13.0 | 12.0 | 11.0 | 11.0 | 10.0 |
In This Report:
H. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 47.5 | 45.2 | 43.3 | 42.3 | 41.6 | 42.1 |
| Ford Brand Europe (UK, Germany, Italy, France, Spain) | 48.0 | 50.0 | 50.0 | 50.0 | 53.0 | 49.0 |