Investor News

By Amy Lynn Smith

The Deal or No Deal models become Warriors in
Pink. Read more at Fordcares.com.

DEARBORN, Oct. 8, 2007 -- October is National Breast Cancer Awareness Month. For Ford and its Warriors in Pink campaign, breast cancer awareness is a priority every single day of the year.

Warriors in Pink grew out of Ford's longstanding commitment as a Race for the Cure National Series® Sponsor, in support of Susan G. Komen for the Cure. The mission shared by Warriors in Pink and Susan G. Komen for the Cure is to save lives and end breast cancer forever. A central aspect of this mission is to raise awareness that breast cancer is curable when detected early.

In addition to numerous initiatives to spread the word about the importance of early detection, Ford has already dedicated more than $90 million to Susan G. Komen for the Cure over the last 13 years. Even more important, Warriors in Pink continues raising funds and awareness through a variety of strategies.

Among the most notable activities this year is a much stronger online presence. The Fordcares.com Web site has been refreshed and showcases an all-new line of Warrior apparel and accessories for 2007, among many other new site features.

In another online initiative, Warriors in Pink recently joined MySpace, the most popular online community (www.myspace.com/warriorsinpink). The site is designed to create an online community of Warriors to help build awareness, says Crystal Greene, Ford sponsorship and alliances manager.

"About 1,100 friends were added to the site in the first week alone -- and we hope many Ford employees will join the site to show their support or share their experiences," she says. "This site is a great way to get the word out to the general population, because we feel everyone is touched by breast cancer in some way."

The MySpace site also features singer Kelly Clarkson, a spokesperson for Warriors in Pink, demonstrating how she has customized her Warrior-wear and gear. Visitors to the site can even upload photos of themselves in their own personalized Warrior fashions.

From Oct. 15-25, Warriors in Pink will have a major presence on another popular Web site: eBay. At a special Warriors in Pink store, Ford is auctioning off scale models of the Ford Mustang with Warriors in Pink package -- customized by celebrities including Clarkson and the cast of TV's "Grey's Anatomy." Proceeds from the eBay auction will benefit Susan G. Komen for the Cure, and employees are urged to bid on a model and get the word out about the store (www.ebay.com/warriorsinpink).

NBC's "Deal or No Deal" on Oct. 19 will feature a Warriors in Pink/breast cancer awareness tie-in -- and some exciting surprises.

Greene emphasizes how vital Ford's people are to the continued success of Warriors in Pink. "The involvement of Ford’s employees has been amazing and is one of the reasons why we continue to make a bigger and bigger push in support of Susan G. Komen for the Cure," she says.

"More than 50,000 of our employees take part in Race for the Cure events nationwide -- and everyone can support the cause online and by spreading the word to their friends and families," adds Greene. "The more awareness we create, the better our chances of someday achieving our ultimate goal of a world without breast cancer."