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DEARBORN, Mich., May 1, 2008 - Ford's new Focus continues to defy gravity -- and the U.S. economy -- with a 88 percent jump in retail sales versus last April and the highest total Focus April sales since 2000.
"Focus is the right car at the right time," said Jim Farley, Ford group vice president, Marketing and Communications. "This is the little car that delivers in a big way for customers, with outstanding fuel economy, cool features including SYNC, a fun drive and the right price, right along with the rest of our newest cars and crossovers."
Ford, Lincoln and Mercury cars achieved a 21 percent increase in retail sales. While Focus was the standout, the company's mid-size cars also posted higher retail sales. Ford Fusion retail sales were up 31 percent, Mercury Milan retail sales were up 19 percent and Lincoln MKZ retail sales were up 20 percent. The Fusion and Milan set April sales records with total sales of 15,059 for the Fusion and 3,809 for the Milan.
Retail sales for the company's crossovers were 11 percent higher than a year ago, paced by the Ford Edge (up 24 percent) and Ford Escape (up 13 percent). Retail sales for the Mercury Mariner were up 6 percent and Lincoln MKX retail sales were up 4 percent.
Higher gas prices are accelerating the industry-wide shift from trucks and traditional sport utility vehicles to cars and crossovers. At Ford, April sales for sport utility vehicles were 36 percent lower than a year ago and trucks were 19 percent lower.
Lower sales to daily rental companies (down 32 percent) also contributed to the company's sales decline. Overall, Ford, Lincoln and Mercury sales totaled 189,247, down 12 percent compared with a year ago. Retail sales to individual customers were down 7 percent.
Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, totaled 200,727, down 12 percent.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
# # #
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 244,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda, and until completion of their sale, Jaguar Land Rover. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY APRIL 2008 U.S. SALES | |||||||
Sales By Brand | |||||||
Ford | 165,997 | 185,553 | -10.5 | 649,814 | 708,141 | -8.2 | |
Mercury | 12,910 | 17,481 | -26.1 | 47,345 | 61,354 | -22.8 | |
Lincoln | 10,340 | 11,832 | -12.6 | 38,811 | 46,959 | -17.4 | |
Total Ford, Lincoln and Mercury | 189,247 | 214,866 | -11.9 | 735,970 | 816,454 | -9.9 | |
Jaguar | 1,785 | 1,424 | 25.4 | 5,264 | 5,672 | -7.2 | |
Land Rover | 2,557 | 4,211 | -39.3 | 11,289 | 14,413 | -21.7 | |
Volvo | 7,138 | 8,122 | -12.1 | 31,942 | 35,044 | -8.9 | |
Total Ford Motor Company | 200,727 | 228,623 | -12.2 | 784,465 | 871,583 | -10.0 | |
Memo: Cars and Trucks | |||||||
Cars | 79,913 | 80,732 | -1.0 | 275,237 | 297,009 | -7.3 | |
Trucks | 120,814 | 147,891 | -18.3 | 509,228 | 574,574 | -11.4 | |
Total Ford Motor Company | 200,727 | 228,623 | -12.2 | 784,465 | 871,583 | -10.0 |
FORD BRAND APRIL 2008 U.S. SALES | |||||||
Crown Victoria | 5,339 |
7,389 |
-27.7 |
18,286 |
23,922 |
-23.6 |
|
Taurus | 5,240 |
6,657 |
-21.3 |
21,117 |
23,391 |
-9.7 |
|
Fusion | 15,059 |
12,303 |
22.4 |
55,109 |
51,981 |
6.0 |
|
Focus | 23,850 |
16,626 |
43.5 |
72,920 |
56,463 |
29.1 |
|
Mustang | 10,050 |
12,509 |
-19.7 |
34,527 |
47,082 |
-26.7 |
|
GT | 0 |
0 |
NA |
0 |
231 |
-100.0 |
|
Total Ford Cars | 59,538 |
55,484 |
7.3 |
201,959 |
203,070 |
-0.5 |
|
Escape | 15,399 |
14,788 |
4.1 |
59,299 |
54,105 |
9.6 |
|
Edge | 10,333 |
9,134 |
13.1 |
46,367 |
33,612 |
37.9 |
|
Taurus X | 2,261 |
4,893 |
-53.8 |
9,758 |
14,686 |
-33.6 |
|
Explorer | 7,356 |
11,956 |
-38.5 |
34,994 |
46,679 |
-25.0 |
|
Expedition | 5,208 |
8,008 |
-35.0 |
23,434 |
32,157 |
-27.1 |
|
Freestar | 0 |
150 |
-100.0 |
0 |
2,176 |
-100.0 |
|
Econoline/Club Wagon | 12,784 |
15,740 |
-18.8 |
49,196 |
62,246 |
-21.0 |
|
Ranger | 7,585 |
7,499 |
1.1 |
29,182 |
25,990 |
12.3 |
|
F-Series | 44,813 |
56,692 |
-21.0 |
192,951 |
228,343 |
-15.5 |
|
Low Cab Forward | 102 |
205 |
-50.2 |
325 |
868 |
-62.6 |
|
Heavy Trucks | 618 |
1,004 |
-38.4 |
2,349 |
4,209 |
-44.2 |
|
Total Ford Trucks | 106,459 |
130,069 |
-18.2 |
447,855 |
505,071 |
-11.3 |
|
Total Ford Brand | 165,997 |
185,553 |
-10.5 |
649,814 |
708,141 |
-8.2 |
Grand Marquis | 3,201 |
6,514 |
-50.9 |
11,106 |
20,956 |
-47.0 |
|
Sable | 1,862 |
2,295 |
-18.9 |
5,619 |
6,585 |
-14.7 |
|
Milan | 3,809 |
3,365 |
13.2 |
12,686 |
13,601 |
-6.7 |
|
Total Mercury Cars | 8,872 |
12,174 |
-27.1 |
29,411 |
41,142 |
-28.5 |
|
MKZ | 3,268 |
2,740 |
19.3 |
13,012 |
10,838 |
20.1 |
|
Town Car | 1,976 |
3,712 |
-46.8 |
5,412 |
15,357 |
-64.8 |
|
Total Lincoln Cars | 5,244 |
6,452 |
-18.7 |
18,424 |
26,195 |
-29.7 |
|
Total Mercury and Lincoln Cars | 14,116 |
18,626 |
-24.2 |
47,835 |
67,337 |
-29.0 |
|
Mariner | 3,092 |
3,065 |
0.9 |
12,260 |
11,495 |
6.7 |
|
Mountaineer | 946 |
2,135 |
-55.7 |
5,674 |
8,133 |
-30.2 |
|
Monterey | 0 |
107 |
-100.0 |
0 |
584 |
-100.0 |
|
Total Mercury Trucks | 4,038 |
5,307 |
-23.9 |
17,934 |
20,212 |
-11.3 |
|
MKX | 3,038 |
2,901 |
4.7 |
12,370 |
9,964 |
24.1 |
|
Navigator | 1,673 |
1,801 |
-7.1 |
6,505 |
7,894 |
-17.6 |
|
Mark LT | 385 |
678 |
-43.2 |
1,512 |
2,906 |
-48.0 |
|
Total Lincoln Trucks | 5,096 |
5,380 |
-5.3 |
20,387 |
20,764 |
-1.8 |
|
Total Mercury and Lincoln Trucks | 9,134 |
10,687 |
-14.5 |
38,321 |
40,976 |
-6.5 |
|
Total Mercury and Lincoln Vehicles | 23,250 |
29,313 |
-20.7 |
86,156 |
108,313 |
-20.5 |
|
Total Lincoln Brand | 10,340 |
11,832 |
-12.6 |
38,811 |
46,959 |
-17.4 |
|
Total Mercury Brand | 12,910 |
17,481 |
-26.1 |
47,345 |
61,354 |
-22.8 |
XJ | 259 |
452 |
-42.7 |
904 |
1,584 |
-42.9 |
|
XF | 1,126 |
0 |
NA |
2,287 |
0 |
NA |
|
S-TYPE | 94 |
283 |
-66.8 |
689 |
1,348 |
-48.9 |
|
X-TYPE | 31 |
252 |
-87.7 |
356 |
1,052 |
-66.2 |
|
XK | 275 |
437 |
-37.1 |
1,028 |
1,688 |
-39.1 |
|
Total Jaguar | 1,785 |
1,424 |
25.4 |
5,264 |
5,672 |
-7.2 |
C30 | 337 |
0 |
NA |
1,399 |
0 |
NA |
|
S40 | 1,317 |
1,725 |
-23.7 |
5,294 |
7,398 |
-28.4 |
|
V50 | 129 |
255 |
-49.4 |
621 |
977 |
-36.4 |
|
S60 | 771 |
1,502 |
-48.7 |
5,037 |
5,879 |
-14.3 |
|
V70 | 229 |
250 |
-8.4 |
873 |
1,099 |
-20.6 |
|
XC70 | 773 |
756 |
2.2 |
3,685 |
3,833 |
-3.9 |
|
C70 | 703 |
476 |
47.7 |
2,203 |
1,484 |
48.5 |
|
S80 | 988 |
990 |
-0.2 |
4,752 |
4,093 |
16.1 |
|
XC90 | 1,891 |
2,168 |
-12.8 |
8,078 |
10,281 |
-21.4 |
|
Total Volvo | 7,138 |
8,122 |
-12.1 |
31,942 |
35,044 |
-8.9 |
Range Rover | 654 |
854 |
-23.4 |
2,949 |
3,763 |
-21.6 |
|
Range Rover Sport | 945 |
1,247 |
-24.2 |
4,118 |
5,048 |
-18.4 |
|
LR3 | 501 |
808 |
-38.0 |
1,803 |
4,299 |
-58.1 |
|
LR2 | 457 |
1,302 |
-64.9 |
2,419 |
1,302 |
85.8 |
|
Freelander | 0 |
0 |
NA |
0 |
1 |
-100.0 |
|
Total Land Rover | 2,557 |
4,211 |
-39.3 |
11,289 |
14,413 |
-21.7 |
# # #
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