Investor News

EcoBoost Engine

• Popular Mechanics' "Breakthrough Awards" recognize products and celebrate innovations poised to change the world, and the passionate, smart creators behind them; Ford EcoBoost™ is one of only 10 products honored in 2009.
• The new EcoBoost™ engine is the first in a wave of EcoBoost engines coming as part of Ford's strategy to bring affordable fuel efficiency improvements to millions.
• By 2013, more than 90 percent of Ford's North American lineup will be available with EcoBoost technology.

NEW YORK, Oct. 9 – Ford Motor Company's fuel efficient EcoBoost™ engine will be honored Thursday evening with a Popular Mechanics Breakthrough Award at a ceremony at the Hearst Tower in New York City. The Popular Mechanics Breakthrough Awards, now in their fifth year, recognize products and celebrate innovations poised to change the world, and the passionate, smart creators behind them. Ford is the only automaker this year to receive a Breakthrough Award.

"From flying cars to robots to wind turbines for homes, the innovations honored by the 2009 POPULAR MECHANICS Breakthrough Awards not only capture the imagination, they hold the potential to improve and even save lives," said James B. Meigs, editor-in-chief, POPULAR MECHANICS. "We are pleased to honor this year's diverse list of visionaries, Dean Kamen among them, and applaud their efforts to address such concerns as climate change, pollution, energy shortages and medical care in the developing world."

EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent marks a major milestone in the Ford strategy to deliver technologically advanced, high-output, smaller-displacement powertrains.

The Ford powertrain management strategy uses hundreds of thousands of lines of computer code and related parameters that are adjusted to optimize the engine and transmission operation. It's these processes that largely make up the more than 125 EcoBoost patent contributions and makes Ford's use of direct injection and turbocharging of its engines like no other automaker in the world.

Derrick Kuzak, group vice president, Global Product Development, Ford Motor Company, will accept the award in New York.

"Ford engineers looked at every available engine configuration, comparing power, price, economy and emissions, determining the best way to power Ford vehicles in the future," said Kuzak.

"EcoBoost technology gives us everything: a combination of the performance buyers expect and fuel economy improvements they demand that, until now, only has been achievable with the latest-generation turbo-diesel powertrains."

By 2013, more than 90 percent of Ford's North American lineup will be available with EcoBoost technology.

In selecting the candidates and winners of the 2009 Breakthrough Awards program, the editors of POPULAR MECHANICS (PM) canvassed a large range of experts and academics to come up with a list of worthy nominees. Members of PM's Board of Advisers reviewed the nominations to help the editors of POPULAR MECHANICS choose the winners.

A complete report of the Breakthrough Awards will be published in the November issue of POPULAR MECHANICS (on newsstands October 13, 2009). High-resolution images of the winners as well as full conference coverage will be available upon request and at www.popularmechanics.com.

###

About Popular Mechanics
Popular Mechanics (www.popularmechanics.com) is a magazine that helps readers master the modern world. In addition to providing hands-on coverage of personal technology, cars and home improvement, PM reports in depth on the science and technology behind major issues — including such stories as disaster planning, hydrogen fuel and other energy alternatives, military expenditures, and digital privacy. Each month, nearly 9 million readers turn for advice and news to the magazine's editors and contributors, including the likes of Jay Leno, astronauts Buzz Aldrin and Tom Jones, and roboticist Daniel H. Wilson. In addition to its U.S. flagship, Popular Mechanics publishes nine editions around the world. Popular Mechanics is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 19 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million total adults, according to MRI, Spring 2009).

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.