Mercury's vehicle development continues today to strive toward the ideals of a sophisticated and clever choice for the consumer.
Mercury is unique within the Ford Motor Company family as the only vehicle brand other than Ford to be created from within the company. In the mid-1930s, management at Ford Motor Company began to identify a gap in product line between the economical Fords and the luxury Lincolns. Mercury was developed to fill that gap and bring Ford Motor Company a competitive edge.
Conceived as a balance of luxury and affordability, Mercury has proven a versatile and enduring brand over the years.
Visit the Mercury Vehicles website or call 800-521-4140.
Annual Report 2010 | FLIP-BOOK* | |
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