Ford’s ‘Random Acts of Fusion’ Teams Up with Steve Harvey Morning Show to Award $25,000 to Benefit Local Community

DEARBORN, Mich., July 25, 2012 – What would you do if you were given $25,000 to give the people in your neighborhood an “unreal” experience? Ford is asking this very question as part of its “Random Acts of Fusion” transmedia marketing program. The week-long contest, in partnership with the Steve Harvey Morning Show, will award one person with a check for $25,000 to be used to benefit the community of their choice. The winner will also receive an all-expenses paid trip for two to the 2012 Ford Hoodie Awards taking place in Las Vegas Aug. 2-5.

 

“Life is all about acts – big and small – and through Random Acts of Fusion, this car and program will take real people to unexpected places,” says Crystal Worthem, manager, Ford Brand Content & Alliances. “Being able to partner with the Steve Harvey Morning Show to select an individual to win $25,000 to benefit their community is yet another big way we are taking this program directly to real people. That we are able to tie this contest into an event like the Ford Hoodie Awards is perfect as this event is all about giving back and celebrating those who are doing great things within their respective communities.”

 

Consumers can enter the contest by visiting www.RandomActsofFusion.com and submitting an entry using 500 characters or less explaining what they would do if Ford gave them $25,000 to give back to their community. The entry should describe how the contestant would use the prize money to improve their community, and/or bring a premium experience to their neighbors. A final winner will be selected July 30 and will be announced during the live broadcast of the Steve Harvey Morning Show in Las Vegas.

 

In addition, attendees of the 2012 Ford Hoodie Awards will have an opportunity to get a closer look at the 2013 Fusion and be entered into a raffle to win VIP access to the Ford Hoodie Awards Beach Party at Mandalay Bay Beach with performances by R&B singer Robin Thicke and Keith Sweat.

 

Ford first revealed Random Acts of Fusion in late June with a video message from TV and radio host and producer Ryan Seacrest giving consumers a clue to team up to find out how they could get the chance to experience the all-new Ford Fusion first. Through online videos, fans solved the first puzzle revealing the exciting additions of new celebrity personalities, the first unique consumer experiences and how they could get involved.

 

Consumers who follow Random Acts of Fusion will have the chance to experience something unique through daily storytelling, contests and local market events that – just like the all-new Fusion – will deliver something unexpected.

 

Consumers can get in on the act and enter the contest by following Fusion at www.RandomActsofFusion.com.

 

The all-new 2013 Ford Fusion
With its sleek new design, the 2013 Ford Fusion brings alive the next generation of more expressive vehicles from Ford.

 

In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost^® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions.

 

On sale this fall, Fusion offers consumers seven must-have technologies including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch^®.