Ford Responds to ‘Right-Sizing’ Trend with Ingenious All-New B-MAX

• New Ford B-MAX responds to “right-sizing” trend with premium features in a compact car
• Ford’s new B-MAX enters growing small multi-activity vehicle market. Segment expected to grow 17 percent by 2018, as up to 40 per cent of Europe’s large car drivers look to buy smaller cars
• Ford B-MAX can carry loads of up to 2.3m long, despite being just 4.1m in length and offers class-leading 1.5m side access through innovative Easy Access Door System

BRENTWOOD, Essex, 10 July 2012 – Ford’s ingenious new B-MAX is the company’s response to a growing “right-sizing” trend in Europe, with production now underway for September delivery to UK dealerships.

With up to 40 per cent of Europe’s large car owners looking for smaller more efficient cars and 20 per cent of small cars owners seeking more space, it’s cars like new B-MAX in the small multi-activity vehicle market that are set to benefit.

This segment is forecast to grow by 17 per cent by 2018. Since the first compact multi-activity vehicle appeared in 2000, it has already seen rapid growth – with five competitors in the segment by 2003 rising to ten in 2008. By the end of this year twelve models are expected to be available. 

“With many consumers in Europe facing financial pressures, the status symbol of owning the most expensive, biggest or fastest is taking a back seat to being a smart, savvy or sustainable consumer,” said Henry Mason of global trend experts trendwatching.com.

“European consumers are mature, urban and sophisticated. Naturally these ‘citysumers’ want cars that fit into their flexible, compact lifestyles*.”

The Ford B-MAX, assembled in Craiova in Romania, combines compact dimensions for driving in congested cities with the ability to carry loads of up to 2.3m long, while the Easy Access Door System allows for a class-leading side access of 1.5m.

Compact multi-activity vehicles have often meant unwelcome compromises in style or equipment level. A report by UK-based automotive analysts Trend Tracker states that volume car buyers tend to put “economic and practical factors” as main reasons for new car choice, while “aesthetics rather than economics are key purchasing criteria,” matter more to premium car buyers.

New B-MAX enables down-sizing without down-grading. It offers best-in-class fuel efficient engines, Ford ECOnetic Technology innovations and Ford’s premium SYNC voice control system for enhanced integration of mobile phones and music players. A soft-touch instrument panel, sophisticated ambient lighting and premium fabric trim or optional full premium embossed leather upholstery are all provided.

“B-MAX is the right response to what customers are looking for in this size of vehicle. It’s small, frugal and stylish with an equipment level to satisfy customers who are down-sizing from a larger vehicle. It’s a unique offering in the segment and a car that anyone could live with and use for all their needs on a daily basis,” said Ford’s man in charge of the B-MAX project, Klaus-Peter Tamm.

Ingenious Minds Live, inspired by the all-new Ford B-MAX

The ingenuity of the Ford B-MAX’s integrated central pillar and Easy Access Door System were highlighted at Ingenious Minds Live – a discussion led by panelists Erika Tsubaki, a Ford designer, architect and author Will Alsop, cultural trends analyst Lucy Johnston and compere Alexander Armstrong.

To watch again, go to http://www.youtube.com/watch?v=7lmqUA-wo0U&feature=youtu.be

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*http://trendwatching.com/trends/citysumers/

**Based on a survey of 5,236 volume and 2,200 premium brand car buyers intending to buy in the next 3-5 years, published in Trend Tracker’s Car Brands & Consumer Involvement Theory white paper; http://www.trendtracker.co.uk/store/2011/09/uk-car-buyer-brand-perceptions-2011

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford products in the UK, please visit www.ford.co.uk

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