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Ford Record Sales Results in the Second Quarter of 2012

  • Record breaking sales results in the second quarter of 2012
  • Ford Focus sales increase with the new Wagon model
  • The year-over-year increase of 85% in SUV sales segment in the first half of 2012
  • Transit sales demonstrated the year-over-year growth of 50% in the first half of 2012

MOSCOW, Russia, July 12, 2012 – Ford Sollers announces its second quarter and first half 2012 sales results. 36,119 Ford vehicles were sold in Russia in the second quarter of 2012; this is the highest quarterly sales result since before the economic crisis of 2008. The main contributor to this success was made by Focus, Mondeo, Kuga, Explorer and Transit.

63,353 Ford vehicles were sold in Russia year-to-date, an increase of 18% compared to the same period in 2011. Focus sales totaled 45,230 units thanks to the reinforcement of Focus model range by the Wagon derivative – an increase of 18% compared to the same period in 2011. Mondeo sales rose by 10% and totaled 7,357 units. Also, Ford Galaxy sales increased by 33% in the first six months of 2012 versus the same period in 2011

Ted Cannis, President and CEO, Ford Sollers, said: “We have shown significant growth in the first half of 2012. We now have Focus, Mondeo, Galaxy and Transit leading in their segments, and growing even faster than the market. The Ford Focus is a truly outstanding car with levels of technology usually only seen in far more expensive premium vehicles. We are very pleased that our key model produced at the Vsevolozhsk plant, that has recently celebrated its 10th anniversary, is so popular among Russian customers.”

At the beginning of 2012, Ford Transit production started at the Ford Sollers plant in Elabuga, Tatarstan. This has had a positive impact on Transit sales in Russia, which were up 50% in the first half of the year. “We are very proud of this achievement. It’s been only half a year since Transit assembly started at the Elabuga plant, and we have already produced more than 5,000 Ford Transit vehicles – and this is only the beginning of our plan to expand the production of other Ford vehicles in Tatarstan,” said Adil Shirinov, Executive Director and Chief Operating Officer, Ford Sollers.

The Ford brand presence in the Sports Utility Vehicle (SUV) segment in Russia also has strengthened in 2012, with Ford SUV vehicles sales increasing by 85% in this segment. Kuga sales totaled 1,797 (+44%), and 512 customers became the owners of new Explorer SUVs in the first half of 2012.

The Ford dealer network in Russia also grew in the first six months of 2012. The number of active dealers totaled 113 on July 1, 2012, with a Ford presence now in 74 cities.

Ford sales in Russia in the first half of 2012 and 2011 with model split

Model

1 quarter
2012

2 quarter
2012

1st half of
2012

1st half of
2011

FOCUS

19596

25634

45230

38442

GRAND C-MAX

122

162

284

205

MONDEO

3015

4342

7357

6771

FIESTA

471

332

803

720

FUSION

576

899

1475

1762

S-MAX

193

214

407

395

GALAXY

218

256

474

355

KUGA

785

1012

1797

1247

EXPLORER

41

471

512

-

RANGER

61

181

242

349

CONNECT

139

176

315

383

TRANSIT

2016

2440

4456

2934

TOTAL

27234

36119

63353

53563

 

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About Ford Sollers
Ford Sollers joint venture is responsible for the production, import and distribution of all Ford brand products, including vehicles, parts and accessories, in Russia. Ford Sollers joint venture includes production facilities in Vsevolozhsk (St.Petersburg region), Naberezhnye Chelny and on the territory of the special economic zone «ALABUGA» (The Republic of Tatarstan). The joint venture will also manufacture engines that will provide a higher level of local parts content for Ford vehicles built in Russia.

Ford Sollers Holding Limited Liability Company, Leningradskaya Street,
Estate 39, Bldg. 5, Khimki, Moscow Region, 141400, Russia,
Telephone + 7 495 777 85 38, Facsimile + 7 495 745 97 00,
www.fordsollers.com