Ford Focus 1.0-Litre EcoBoost Off to Fast Start Across Europe; Accounts for Nearly a Quarter of New Focus Orders

• New Ford Focus 1.0-litre EcoBoost accounted for more than 23 per cent of all Ford Focus customer orders in Ford’s traditional 19 European markets in April
   
• The 1.0-litre EcoBoost accounted for 60 per cent of Ford Focus orders in Switzerland; more than 37 per cent in Greece; and more than 34 per cent in The Netherlands
   
• The Focus 1.0-litre EcoBoost accounted for close to 30 per cent of Focus orders in Germany and the UK
   

Ford’s 1.0-litre EcoBoost engine started its series production in November 2011 in Cologne, Germany

COLOGNE, Germany, May 24, 2012 – The new Ford Focus 1.0-litre EcoBoost is off to a fast start in its first full month of sales across Europe. 

In April, more than 4,700 customers across Europe ordered a Focus 1.0-litre EcoBoost in April, accounting for 23.3 per cent of all Ford Focus cars ordered in Ford’s 19 traditional European markets.

“The 1.0-litre EcoBoost engine is an example of an innovation arriving to market at just the right time when customers are looking for a very fuel efficient but still-fun-to-drive petrol engine,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “I have rarely seen such universal praise from the press, dealers and customers as we received for the Focus 1.0-litre EcoBoost.”

In Switzerland, 60 per cent of all customer orders for the Ford Focus were for the 1.0-litre EcoBoost. This was followed by Greek customer orders at 37 per cent, and Dutch customer orders of 35 per cent.

In Ford’s two largest markets of the UK and Germany, customer orders for the engine derivative were 28 per cent. French customer orders in April were 17 per cent, in Italy 16 per cent, and 18 per cent in Spain.

The new EcoBoost turbo-charged, direct injection engine is Ford's smallest, yet highest power density petrol engine ever, delivering the performance of a conventional 1.6-litre engine with improved fuel efficiency and lower CO2. The Focus 1.0-litre EcoBoost is class-leading in fuel economy and CO2 emissions in the C-segment for petrol-engines vehicles.

Weighing just 97 kilos, the 1.0-litre EcoBoost is small enough to sit on a sheet of A4 paper. In addition to the Focus, the engine also will be available in the Ford B-MAX and Ford C-MAX later this year. Ford also will confirm other applications for the new EcoBoost engine closer to launch.

The new Ford Focus, equipped with the 1.0-litre EcoBoost engine, is the most efficient petrol engine in its segment 

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Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.