Ford Delivers its Most Frugal Car Ever; First New Fiesta ECOnetic Technology Models Produced

• Ford of Europe has started production of the new Fiesta ECOnetic Technology, its most fuel efficient and lowest CO₂ emissions passenger car ever
• Powered by a 1.6-litre Duratorq TDCi diesel, new Fiesta ECOnetic Technology offers fuel economy of 3.3l/100km (86mpg)* and delivers CO₂ emissions of 87g/km
• Half of all Ford cars sold in Europe will carry the ECOnetic Technology badge by the end of 2012, showing they are leaders or among the very best in terms of fuel economy in their segment; that will increase to two-thirds in 2013

COLOGNE, Germany, March 26, 2012 – Ford of Europe has begun production of the new Fiesta ECOnetic Technology, its most fuel-efficient car ever.

Fiesta ECOnetic Technology, offering fuel economy of 3.3l/100km (86.5mpg)* and CO₂ emissions of 87g/km, is now rolling off the production line at Ford’s Cologne Assembly plant in Germany.

The car is powered by a 95PS 1.6-litre Duratorq TDCi diesel engine and provides 205Nm of torque; it will be available in three-door and five-door form and in a variety of trim levels, depending on market.

“Fiesta is already hugely successful across Europe and the ECOnetic Technology model takes its fuel efficiency and low-CO₂ offering to another level,” said Stephen Odell, CEO and chairman, Ford of Europe. “Customers can be assured these significant gains have been achieved without compromising the great driving quality for which Ford is famous.”

The new model showcases Ford ECOnetic Technology innovations like Auto-Start-Stop, Smart Regenerative Charging, Eco Mode and shift indicator light. It also benefits from a bespoke engine calibration and optimised gear ratios. A lower suspension, undershield and wheel deflectors as well as low-rolling resistance tyres are used to further reduce driving resistances.

Half of all Ford cars sold in Europe will carry the ECOnetic Technology badge by the end of 2012, showing they are leaders or among the very best in terms of fuel economy in their segment; that will increase to two-thirds in 2013. This is part of Ford’s commitment to reduce CO₂ emissions of its cars by 30 percent between 2006 and 2020.

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*All fuel consumption and CO₂ emissions figures in g/km are from officially approved tests in accordance with EC Directive 93/116/EC.  Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.