At Ford, sustainability is at the heart of our business. Environmental protection has long been one of our priorities, and we also aim to improve the quality of life and wellbeing of the communities in which we operate.

Our commitment to sustainability is evidenced today with the development of an all-new generation of products to be launched in Brazil over the next three years. These products, which are built on global platforms, prioritize improved fuel economy and reduced greenhouse gas emissions and offer an array of advanced technologies and safety options.

For example, our New Cargo Euro 5 line will begin production this year. These trucks will have more power and better fuel economy than the EURO 3 line, even as they emit up to 80 percent fewer nitrous oxide emissions. Our most recent launch in the Brazilian market, the New Ford Fiesta, is another example of our sustainability evolution. It is equipped with the Taubaté-produced, flex-fuel, Sigma engine, which optimizes fuel economy and reduces emissions by running on our environmentally friendly Brazilian ethanol.

Beyond these initiatives, our teams continue to search for new solutions to use recycled materials and to combat wastefulness in production processes by using water and energy sensibly, as well as to create innovative processes to increase work efficiencies.

Taking care of the environment and using available resources in a conscientious way is everyone’s responsibility, and we will continue to do our best to make Ford an increasingly more efficient and sustainable company.

Marcos de Oliveira
President
Ford Brazil and Mercosur