Ford Asia Pacific and Africa

Our Asia Pacific and Africa (APA) region encompasses 11 markets – Australia, New Zealand, Japan, China, Taiwan, India, Thailand, Indonesia, the Philippines, Vietnam and South Africa – on three continents. The fastest-growing markets for automobiles are in rapidly developing countries like China and India.

We expect 60–70 percent of our growth in the next 10 years to come from the Asia Pacific and Africa region. Accordingly, we have increased (and are planning to increase further) our dealer networks and manufacturing capacity in the region. For example, we are building seven new state-of-the-art, highly flexible manufacturing facilities as part of our plan to have production capacity of approximately 3 million vehicles in the region by mid-decade. In China, we are also significantly expanding our research and engineering center in Nanjing.

2011 Performance Highlights

• We are building seven new plants – five in China and two in India – as part of our plan to have production capacity of 3 million vehicles in the region by mid-decade.
• We have increased our overall market share in the Asia Pacific and Africa region by 0.3 percentage points in 2011 compared to 2010, including market share increases in the fastest-growing regional markets of China and India.
• We launched EcoBoost®-equipped vehicles in China, Taiwan, Malaysia and Australia in 2011.
• Ford India achieved a 45 percent reduction in water usage per vehicle in 2011 through a range of water-conservation initiatives.
• In China, the Ford Fiesta received a maximum 5-star safety rating from the China Automotive Technology and Research Center (CATARC), which recently released its C-NCAP (China New Car Assessment Program) ratings.
• In China, the Ford Edge was named a Top Safety Pick by the Insurance Institute for Highway Safety.

Awards

• For the second consecutive year, the all-new Ford Fiesta was named the “Best Compact Hatchback of the Year” by Indonesia’s popular Auto Build magazine. In China, the Ford Fiesta was selected as “Best Value for the Money” in the small-car segment by Smart Money magazine at Auto Shanghai 2011. And, the Ford Fiesta 1.6L sedan was named “Best Sedan under 1,600cc” at the Bangkok Motor Show.
• The all-new Ford Focus earned New Zealand’s “Car of the Year” award, despite having been on sale only a few months. The judging panel for this award – the country’s most prestigious motoring honor – was composed of more than two dozen members of the Motoring Writers’ Guild, including journalists from newspapers, magazines, websites, radio and television.
• Ford Australia won four of Drive’s “Car of the Year” awards: (1) Ford Focus: Best Small Car, (2) Ford Territory: Best SUV Over $40,000, (3) Ford Ranger: Best Safety Innovation, and (4) Ford Mondeo Zetec EcoBoost: Best Family Car
• The Ford Figo received the “Indian Car of the Year 2011” award from the All Magazine Editor Jury. The Figo also won “Small Car of the Year” from BBC Top Gear.
• Fortune magazine (China edition) ranked Ford 4th on its “Most Responsible Companies” list and is the highest ranked automobile manufacturer.
• Ford Lio Ho was named one of Taiwan’s Top 50 corporate citizens by CommonWealth magazine. Specifically, the magazine’s 2011 Excellence in Corporate Social Responsibility competition ranked Ford 6th in the category of “Foreign Enterprises.”
• In South Africa, Ford was awarded the GBC Business Action on Health Award, in recognition of our involvement in the fight against HIV/AIDS in that country.
• Ford India was ranked 17th in Aon Hewitt’s list of “Best Employers in India 2011.”