Data
Engagement and Community
Data on this page
- Employee Satisfaction, Pulse Survey
- Overall Dealer Attitude
- Employment by Business Unit
- Total Purchases from Minority-owned Businesses – United States
- Total Purchases from Women-owned Businesses – United States
- U.S. Employment of Minority-group Personnel and Women at Year-end
- Charitable Contributions
- Volunteer Corps
A. Employee Satisfaction, Pulse Survey
Percent satisfied
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
---|---|---|---|---|---|---|
Employee Satisfaction Index | 62 | 64 | 66 | 68 | 68 | 69 |
Company Success Mindset | 82 | 82 | 85 | 85 | 84 | 84 |
Management Commitment to Diversity | 76 | 77 | 80 | 81 | 82 | 82 |
Overcoming Workplace Obstacles | 58 | 60 | 62 | 64 | 62 | 63 |
Notes to Data
In 2006, the Pulse survey was changed to incorporate new dimensions. While there was no change to the number or content of the existing 55 core questions asked on Pulse, they were realigned into eight revised dimensions. These changes were made because the revised dimensions are better focused on current business priorities and can provide a framework for more focused feedback and action planning. In addition, the revised Employee Satisfaction Index can be benchmarked externally; none of the prior 13 dimensions could be benchmarked outside the Company.
Employee Satisfaction Index continues an 8-year trend of scores equal to or better than prior year. Management Commitment to Diversity continues a 5-year trend of scores equal to or better than prior year.
B. Overall Dealer Attitude
Relative ranking on a scale of 1–100 percent
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
---|---|---|---|---|---|---|
Ford (winter/summer score) | 64/64 | 64/69 | 69/68 | 71/80 | 83/85 | 84/82 |
Lincoln Mercury (winter/summer score) | 64/62 | 64/66 | 66/64 | 66/71 | 71/62 | 61/64 |
Industry (winter/summer score) | 71/70 | 70/72 | 73/72 | 70/74 | 75/78 | 80/81 |
Notes to Data
Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for the summer and winter respectively of the year noted.
Analysis
Approximately 67 percent of our dealers provided feedback through the Summer 2011 NADA survey process. We showed notable improvement in many areas in this survey, including in our Regional Sales, Service and Parts Personnel rankings.
C. Employment by Business Unit
Average number of people employed
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
---|---|---|---|---|---|---|
Total | 283,000 | 246,000 | 213,483 | 176,783 | 165,489 | 165,968 |
Automotive | 270,000 | 235,000 | 203,316 | 168,610 | 158,470 | 159,540 |
Financial Services | 13,000 | 11,000 | 10,167 | 8,173 | 7,019 | 6,428 |
- Reported to regulatory authorities
Notes to Data
These employee numbers do not include dealer personnel; 2009 employee numbers have been adjusted to reflect the new accounting standard on the deconsolidation of many of our variable interest entities.
D. Total Purchases from Minority-owned Businesses – United States
$ billion
2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
---|---|---|---|---|---|
3.7 | 4.2 | 3.3 | 2.7 | 3.8 | 5.1 |
Notes to Data
From 2003 to 2007, purchases from non-minority, women-owned businesses were included within total purchases from all minority suppliers. Beginning in 2008, we provided separate data for women-owned businesses, which accounted in part for the reduced amount of purchases in 2008.
Analysis
In 2011, Ford purchased $5.08 billion in goods and services from approximately 250 minority-owned suppliers and $1.06 million in goods and services from more than 150 women-owned businesses. Our 2011 results were an improvement over 2010, exceeding our sourcing goals for both minority- and women-owned suppliers.
E. Total Purchases from Women-owned Businesses – United States
$ billion
2008 | 2009 | 2010 | 2011 |
---|---|---|---|
0.763 | 0.539 | 0.866 | 1.06 |
Notes to Data
From 2003 to 2007, purchases from non-minority, women-owned businesses were included within total purchases from all minority suppliers. In 2008, we began breaking out separate data for purchases from non-minority, women-owned businesses.
Analysis
In 2011, Ford purchased $5.08 billion in goods and services from approximately 250 minority-owned suppliers and $1.06 million in goods and services from more than 150 women-owned businesses. Our 2011 results were an improvement over 2010, exceeding our sourcing goals for both minority- and women-owned suppliers.
F. U.S. Employment of Minority-group Personnel and Women at Year-end
Percent
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
---|---|---|---|---|---|---|
Minority-group personnel – total | 25 | 24 | 24 | 24 | 24 | 24 |
Minority-group personnel – salaried | 23 | 24 | 23 | 23 | 22 | 22 |
Minority-group personnel – hourly | 26 | 24 | 24 | 24 | 25 | 25 |
Women – total | 23 | 23 | 23 | 23 | 22 | 22 |
Women – salaried | 31 | 32 | 32 | 31 | 29 | 28 |
Women – hourly | 19 | 17 | 18 | 17 | 18 | 18 |
- Reported to regulatory authorities
Notes to Data
To align with the 2003–2007 reported data, 2008 data has been modified to reflect the total Company. Previously, 2008 data reported Ford Automotive data only.
G. Charitable Contributions
$ million
2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
---|---|---|---|---|---|---|
Total | 83 | 54 | 49 | 29 | 29 | 30 |
Ford Motor Company Fund | 58 | 37 | 33 | 20 | 19 | 20 |
Corporate | 25 | 17 | 16 | 9 | 10 | 10 |
H. Volunteer Corps
Thousand volunteer hours
2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
---|---|---|---|---|---|
80 | 86 | 100 | 100 | 112 | 110 |
Notes to Data
The Ford Volunteer Corps was founded in 2005, and 2006 is the first year data are available. However, volunteerism and community service have long been a part of Ford’s culture, and these efforts were formalized in 1997 with the creation of the 16-hour Community Service Program.