New Models of Mobility

We are investing significant research and development dollars in new models of transportation, and helping to advance thinking about it. We are doing this through partnerships and pilot projects at several global locations. Some of these projects have focused on exploring how to deploy electric vehicles as part of integrated mobility solutions aimed at creating “clean, green and smart” cities (see figure below). We believe that creative collaboration and innovative technologies and services can yield new solutions, and that these solutions can harness the benefits of mobility while reducing its environmental and social impacts.

In early 2012, for example, we announced plans to open a dedicated research lab in California’s Silicon Valley as part of our commitment to make technology affordable for millions. The new Ford lab will serve as a hub for independent technology projects and the identification of new research investments with partners located along the U.S. West Coast. The lab will help to ensure that Ford keeps pace with consumer trends and aggressively prepares for the future by developing mobility solutions to harness technology.