2011 Sales and Highlights
| Business Unit |
2011 Wholesales (in thousands) |
Percent Change from 2010 |
2011 Highlights |
| Ford North America |
2,686 |
11.3 |
- Increased market share in the U.S. for the third consecutive year
- Continued to meet our promise that all new or significantly redesigned vehicles we introduce will be best in class for fuel economy or among the leaders
|
| Ford Europe |
1,602 |
1.8 |
- Were the fastest-growing manufacturer in Germany, with vehicle sales up 17.6 percent over 2010 and market share up more than half a percentage point
- Remained the market share leader in Britain
|
| Ford South America |
506 |
3.5 |
- Announced the investment of R$800 million to produce a new global vehicle in Sao Bernardo do Camp, Brazil
- In November, announced an R$500 million investment in our engine and transmission plant in Taubaté, Brazil
|
| Ford Asia Pacific and Africa |
901 |
7 |
- Opened one new plant in Chongqing, China, in early 2012, to produce the Ford Focus. We are building six additional new plants – three in China, two in India and one in Thailand – as part of our plan to have production capacity of 2.3 million vehicles in the region by mid-decade.
- Increased overall market share in the region by 0.3 percentage points in 2011 compared to 2010, including market share increases in the fastest-growing regional markets of China and India
|
