Engagement and Community

Data on this page

A. Employee Satisfaction, Pulse Survey

B. Overall Dealer Attitude

C. Employment by Business Unit

D. Total Purchases from Minority-owned Businesses – U.S.

E. Total Purchases from Women-owned Businesses – U.S.

F. U.S. Employment of Minority-group Personnel and Women at Year-end

G. Charitable Contributions

H. Volunteer Corps

I. Working Conditions Assessment Status for Supply Chain

Notes to Data

Notes to Data

Analysis

Notes to Data

Notes to Data

Analysis

Notes to Data

Analysis

Notes to Data

Analysis

Notes to Data

View all data on this page as charts | tables

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Table

Percent satisfied

In 2006, the Pulse survey was changed to incorporate new dimensions. While there was no change to the number or content of the existing 55 core questions asked on Pulse, they were realigned into eight revised dimensions. These changes were made because the revised dimensions are better focused on current business priorities and can provide a framework for more focused feedback and action planning. In addition, the revised Employee Satisfaction Index can be benchmarked externally; none of the prior 13 dimensions could be benchmarked outside the Company.

Relative ranking on a scale of 1–100 percent

	2005	2006	2007	2008	2009	2010
Ford (winter/summer score)	72/70	64/64	64/69	69/68	71/80	83/85
Lincoln Mercury (winter/summer score)	64/64	64/62	64/66	66/64	66/71	71/62
Industry (winter/summer score)	74/74	71/70	70/72	73/72	70/74	75/78

Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for the summer and winter respectively of the year noted.

Approximately 64 percent of dealers provided feedback through the summer 2010 NADA survey process, which showed notable improvement in many areas – including some of the highest ratings ever from Ford and Lincoln Mercury dealers. With respect to our Ford dealers, we saw significant positive changes in every overall score. Our dealers rated us more favorably in terms of franchise value, policies and procedures, and people. In fact, the Overall Index Ranking shows Ford dealers moved up two spots and are now included in the Top 5 list of automotive brands.

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Average number of people employed

	2005	2006	2007	2008	2009	2010
Total	300,000	283,000	246,000	213,483	176,783	165,489
Automotive	286,000	270,000	235,000	203,316	168,610	158,470
Financial Services	14,000	13,000	11,000	10,167	8,173	7,019

Reported to regulatory authorities

These employee numbers do not include dealer personnel; 2009 employee numbers have been adjusted to reflect the new accounting standard on the deconsolidation of many of our variable interest entities.

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$ billion

2005	2006	2007	2008	2009	2010
3.7	3.7	4.2	3.3	2.7	3.8

From 2003 to 2007, purchases from non-minority, women-owned businesses were included within total purchases from all minority suppliers. Beginning in 2008, we provided separate data for women-owned businesses, which accounted in part for the reduced amount of purchases in 2008.

In 2010, Ford purchased $3.8 billion in goods and services from approximately 200 minority-owned suppliers and more than $866 million in goods and services from more than 150 women-owned businesses. Our 2010 results were an improvement over 2009, exceeding our sourcing goals for both minority- and women-owned suppliers.

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$ billion

2008	2009	2010
0.763	0.539	0.866

From 2003 to 2007, purchases from non-minority, women-owned businesses were included within total purchases from all minority suppliers. In 2008, we began breaking out separate data for purchases from non-minority, women-owned businesses.

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Percent

Reported to regulatory authorities

To align with the 2003–2007 reported data, 2008 data has been modified to reflect the total Company. Previously, 2008 data reported Ford Automotive data only.

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$ million

	2005	2006	2007	2008	2009	2010
Total	108	83	54	49	29	29
Ford Motor Company Fund	80	58	37	33	20	19
Corporate	28	25	17	16	9	10

The total amount is the same as 2009, but less than in previous years, reflecting the challenging business conditions that affected the Company's core automotive business in 2010.

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Thousand volunteer hours

2006	2007	2008	2009	2010
80	86	100	100	112

The Ford Volunteer Corps was founded in 2005, and 2006 is the first year data are available. However, volunteerism and community service have long been a part of Ford’s culture, and these efforts were formalized in 1997 with the creation of the 16-hour Community Service Program.

Employee Satisfaction Index

Company Success Mindset

Management Commitment to Diversity

Overcoming Workplace Obstacles

Working Conditions Assessments (as of 12/31/10)	Americas	Asia Pacific and Africa	Europe	Global Total
Average violations per assessment	11.4	10.4	11.5	10.8
Assessments completed to date	250	438	63	751
Follow-up assessments completed to date (third party and/or internal)	227	408	67	702

Working Conditions Training (as of 12/31/10)	Americas	Asia Pacific and Africa	Europe	Global Total
Training sessions completed to date	54	42	11	107
Total number of attending companies (i.e., individual GSDB code sites or # suppliers attended)	685	708	262	1,655
Total number of trained managers	1,192	716	241	2,149

Working Conditions Training: (Scope of Impact: Supplier-Submitted Data as of 12/31/10)	Global Total
Training cascade to management, individuals trained	18,139
Training cascade to workforce, individuals trained	318,593
Communication to suppliers, number of sub-tier companies	56,284