Materiality Matrix

Seven material issues have been identified at this level

Ford financial health

  • Dealer viability and competitiveness
  • Supplier viability and competitiveness

Product

  • Labeling
  • Noise
  • Customer privacy
  • Marketing communications/demand creation/advertising

Vehicle safety

  • Emerging market vehicle and road safety

Reporting Priorities

  • Issues in this box set the agenda for our material issues section and printed summary
  • Issues in these boxes set the agenda for the rest of the web report and future reporting
  • Issues in these boxes are not currently covered in detail by reporting