Market Share and Sales

Data on this page

  1. Ford Motor Company Market Share – United States
  2. Ford Motor Company Market Share – Europe
  3. Ford Credit Financing Share – United States
  4. Ford Credit Financing Share – Europe
  5. Summary of Vehicle Unit Sales
  6. Ford Fleet Sales
  7. First-Time Ford Buyers (Owners Who Acquired a New Vehicle for the First Time)
  8. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

View all data on this page as charts | tables

A. Ford Motor Company Market Share – United States

Percent

2005 2006 2007 2008 2009 2010
18.2 17.1 15.6 14.2 15.3 16.4
  • Reported to regulatory authorities

Analysis

Ford gained over a percentage point in market share in the U.S. in 2010, its second market share gain since 1995.

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B. Ford Motor Company Market Share – Europe

Percent

2005 2006 2007 2008 2009 2010
10.8 10.6 10.9 10.0 9.1 8.4
  • Reported to regulatory authorities

Notes to Data

Annual market share data through 2008 included Volvo.

Analysis

Ford lost overall market share slightly in the 19 main European markets, ending the year at 8.4 percent market share, down 0.7 percentage points from year-end 2009. However, Ford gained market share in Sweden and Denmark.

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C. Ford Credit Financing Share – United States

Percent

  2005 2006 2007 2008 2009 2010
Wholesale 81 80 78 77 79 81
Retail installment and lease 37 44 38 39 29 32
  • Reported to regulatory authorities

Notes to Data

These data include Ford, Lincoln and Mercury brands only.

Analysis

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

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D. Ford Credit Financing Share – Europe

Percent

  2005 2006 2007 2008 2009 2010
Wholesale 96 95 96 98 99 99
Retail installment and lease 28 27 26 28 28 26
  • Reported to regulatory authorities

Notes to Data

These data include Ford brand only.

Analysis

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

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E. Summary of Vehicle Unit Sales

Thousands

2005 2006 2007 2008 2009 2010
6,767 6,597 6,553 5,407 4,817 5,524

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F. Ford Fleet Sales

Units sold

2005 2006 2007 2008 2009 2010
854,000 902,000 744,000 607,000 488,000 618,000
  • Reported to regulatory authorities

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G. First-Time Ford Buyers (Owners Who Acquired a New Vehicle for the First Time)

Percent of first-time buyers

  2005 2006 2007 2008 2009 2010
Ford Motor Company U.S. 10.7 10.7 11.4 9.5 8.1 8.4
Ford Motor Company Europe (UK, Germany, Italy, France, Spain) 13.0 12.0 11.0 11.0 10.0 8.0

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H. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

Percent loyal to corporation

  2005 2006 2007 2008 2009 2010
Ford Motor Company U.S. 45.2 43.3 42.3 41.6 42.1 49.7
Ford Motor Company Europe (UK, Germany, Italy, France, Spain) 50.0 50.0 50.0 53.0 49.0 45.0

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