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Performance Summary

Below is a summary of our key performance data. Please also see the Overview for discussion of data parameters and the Economy, Environment and Society data sections for additional indicators, five-year trends and notes on data assurance.

Economy

  2006 2007 2008
GQRS things gone wrong (TGW) (3 months in service), total things gone wrong per 1,000 vehicles1 1,586 1,405 1,287
GQRS customer satisfaction (3 months in service), percent satisfied1 74 76 77
Sales satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied2 81 82 84
Sales satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied 81 80 81
Service satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied3 70 72 74
Service satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied 67 68 70
Shareholder return, percent4 1 -10 -37
Net income/loss, $ billion -12.6 -2.7 -14.7
Sales and revenue, $ billion 160.1 172.5 146.3

Notes to the Data

  1. GQRS customer satisfaction/TGW
    The Global Quality Research System (GQRS) is a Ford-sponsored competitive research survey. GQRS is a good indicator of other quality results. Full-year 2008 GQRS customer satisfaction and "things gone wrong" (TGW) are 77 and 1,287 respectively. See the Economy section for a discussion of our efforts to improve quality.

  2. Sales satisfaction with dealer/retailer, Ford brand, U.S.
    Note that the measure changed in 2005 from "Percent Completely Satisfied" to "Net Promoter Score." The data has been recalculated to reflect Net Promoter Scores.

  3. Service satisfaction with dealer/retailer, Ford brand, U.S.
    Note that the measure changed in 2005 from "Percent Completely Satisfied" to "Net Promoter Score." The data has been recalculated to reflect Net Promoter Scores.

  4. Shareholder return
    Source: Bowne & Co., Inc.

Environment

  2006 2007 2008
Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement)1 23.8 25.3 26.0
Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement)2 371 352 340
European CO2 performance, percent of 1995 base (1995 base = 100 percent) (lower percentage reflects improvement)      
Ford 78 78 77
Volvo 86 84 81
Worldwide facility energy consumption, trillion BTUs3 73.8 65.6 61.0
Worldwide facility energy consumption per vehicle, million BTUs4 12.2 10.8 12.2
Worldwide facility CO2 emissions, million metric tonnes3 6.7 5.8 5.4
Worldwide facility CO2 emissions per vehicle, metric tonnes4 1.11 0.97 1.09
North American Energy Efficiency Index, percent (2000 base = 100 percent) (lower percentage reflects improvement)5 78.4 74.4 69.9

Notes to the Data

  1. U.S. fuel economy
    See the Fuel Economy and Greenhouse Gas Emissions section for a discussion of our Corporate Average Fuel Economy (CAFE) performance. For the 2008 model year, the CAFE of our cars and trucks increased by 2.9 percent relative to 2007. Preliminary data for the 2009 model year indicates that the CAFE of our cars and trucks will improve by another 4.0 percent compared to 2008. Improvement is reflected in increasing miles per gallon.

  2. U.S. fleet CO2 emissions
    See the Climate Change section for a discussion of our CO2 emissions performance. Improvement is reflected in decreasing grams per mile.

  3. Worldwide facility energy and CO2 emissions
    Data have been adjusted to account for facilities that were closed, sold or new.This data does not include Automotive Components Holdings (ACH) facilities.

  4. Energy and CO2 per vehicle
    Energy consumption and CO2 emissions per vehicle divides energy used or CO2 emitted by the number of vehicles produced. Averaging energy and CO2 emissions by the number of vehicles produced yields a somewhat imperfect indicator of production efficiency. When the number of vehicles produced declines, as it has since 2000, per-vehicle energy use tends to rise because a portion of the resources used by a facility is required for base facility operations, regardless of the number of vehicles produced.

    We believe that the long-term trend of declining per-vehicle energy use and CO2 emissions indicate that more efficient production since 2000 is offsetting the tendency of these indicators to rise during periods of declining production. This interpretation is reinforced by our Energy Efficiency Index, which focuses on production energy efficiency and which has been steadily improving. Our Energy Efficiency Index target also has the effect of driving reductions in CO2 emissions. These data do not include ACH facilities.

  5. North American Energy Efficiency Index
    The Index is "normalized" based on an engineering calculation that adjusts for typical variances in weather and vehicle production. The Index was set at 100 for the year 2000 to simplify tracking against our target of 3 percent improvement in energy efficiency.

Society

  2006 2007 2008
Employee satisfaction, Pulse survey, overall, percent satisfied1 62 64 66
Overall dealer attitude, Ford, relative ranking on a scale of 1–100 percent (summer/winter score)2 64/64 69/64 68/69
Overall dealer attitude, Lincoln Mercury, relative ranking on a scale of 1–100 percent (summer/winter score)2 62/64 66/64 64/66
Ford Motor Company Fund contributions, $ million3 58 37 33
Corporate contributions, $ million3 25 17 16
Volunteer corps, thousand volunteer hours4 80 86 100
Lost-time case rate (per 100 employees), Ford Motor Company 1.1 0.9 0.7
Lost-time case rate by region (per 100 employees), Ford Motor Company      
Americas 1.5 1.2 1
Asia Pacific/Africa 0.1 0.1 0.1
Europe 0.9 0.7 0.6
Severity rate (per 100 employees), days lost per 200,000 hours worked 14.5 12.6 13.5
U.S. safety recalls, number per calendar year5 11 15 10
U.S. units recalled, number of million units5 1.7 5.5 1.6
IIHS Top Safety Picks, number of vehicles6 6 8 14

Notes to the Data

  1. Employee satisfaction
    In 2006, the Pulse survey was changed to incorporate new dimensions. While there was no change to the number or content of the existing 55 core questions asked on Pulse, they were realigned into eight revised dimensions. These changes were made because the revised dimensions are better focused on current business priorities and can provide a framework for more focused feedback and action planning. In addition, the revised Employee Satisfaction Index can be benchmarked externally; none of the prior 13 dimensions could be benchmarked outside the Company.

  2. Overall dealer attitude
    Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for the summer and winter respectively of the year noted. Due to a data compilation error, we incorrectly reported the 2007 NADA scores in our 2007/08 Sustainability Report. The 2007 numbers are presented accurately in this year's tables.

  3. Ford Motor Company Fund and corporate contributions
    See the Community section for a description of our charitable contributions.

  4. Volunteer corps
    The Ford Volunteer Corps was founded in 2005, and 2006 is the first year data are available. However, volunteerism and community service have long been a part of Ford's culture, and these efforts were formalized in 1997 with the creation of the 16-hour Community Service Program.

  5. Recalls
    Recalls are by calendar year rather than model year. A single recall may affect several vehicle lines and/or several model years. The same vehicle may have multiple recalls. (Source: U.S. National Highway Traffic Safety Administration.)

  6. Top Safety Picks
    To earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS), a vehicle must receive a rating of "good" in offset frontal impact, side impact and rear impact evaluations, and offer electronic stability control. Top Safety Picks are the best vehicle choices for safety within size categories. 2005 (2006 Model Year) was the first year the IIHS issued Top Safety Picks.

    Additional vehicle safety data can be found in the Society data section. Also, complete ratings data by vehicle can be found on the Web sites for the Insurance Institute for Highway Safety, NHTSA's New Car Assessment Program and the European New Car Assessment Program.