2008 Sales and Highlights
| Business Unit |
2008 Wholesales
(in thousands) |
Percent Change
from 2007 |
Highlights |
| Ford North America |
2,329 |
-19% |
- Ford, Lincoln and Mercury collectively increased U.S. overall and retail market share in the last three months of 2008 – the first time the brands posted three consecutive months of market share improvements in 12 years.
- The 2009 Ford F-150, introduced in the fourth quarter, was named Motor Trend magazine's "Truck of the Year" and was awarded the title of "North American Truck of the Year" at the North American International Auto Show in January 2009.
- The F-Series pickup truck has been the best-selling truck in the United States for 32 straight years.
- Ford has the highest number of vehicles rated "Top Safety Picks" by the U.S.-based Insurance Institute for Highway Safety.
- We began production in fourth quarter 2008 of the 2010 Ford Fusion, Mercury Milan and Lincoln MKZ sedans, as well as the Fusion and Milan hybrids. The latter two vehicles are the most fuel-efficient midsize sedans in the United States.
- We began implementing EcoBoost™ in 2009 – an engine technology that will deliver up to 20 percent better fuel economy and up to 15 percent fewer CO2 emissions compared to larger displacement engines.
|
| Ford Europe |
1,820 |
-5% |
- We improved fourth-quarter and full-year market share in the 19 markets we track, becoming the No. 2 selling brand in Europe.
- Fiesta, named "Car of the Year" by What Car? Magazine, was the United Kingdom's best-selling model in November and December 2008, and 2009 will mark the Fiesta's first full sales year. The Fiesta sold more than 110,000 vehicles between its European debut in the fall of 2008 and early March 2009.
- The new Ford Ka reached full production in Europe.
|
| Volvo |
359 |
-26% |
- Volvo launched the XC60 crossover in Europe in 2008 and in the U.S. in spring 2009. Volvo will introduce low-emission versions of seven cars in 2009, as well as a freshened S80, Volvo's flagship sedan.
|
| Jaguar, Land Rover, Aston Martin |
125 |
-57% |
- Ford sold Jaguar and Land Rover effective June 2, 2008. Ford sold Aston Martin in 2007.
|
| Ford South America |
435 |
-1% |
- In 2009, the European-based Ford Focus comes to Brazil, Argentina and Venezuela.
- Also coming to Brazil are the North American-based Ford Edge and the European-based Transit.
- Four additional product actions are planned for introduction in the region in 2009.
- Ford is investing $1.1 billion in our Brazil operations in the next four years and another $215 million in our Argentina operations from 2009 to 2012.
|
| Ford Asia Pacific Africa |
464 |
-13% |
- In 2009, the new Ford Fiesta five-door and four-door sedans, built in Nanjing, were introduced in China.
- In 2008, we launched a freshened Ford Focus in China and the Ford Escape in key Asia Pacific and Africa markets.
- Ford is investing $500 million to expand our manufacturing facility in Chennai, India, to begin production of a new small car and to build a fully integrated and flexible engine manufacturing plant planned to begin production by 2010.
- The Fiesta is also being introduced in 2009 in Australia and New Zealand, where the FG Falcon XT was named "Best Large Car" in the 2008 Australia's Best Cars Awards.
- The Falcon G6E Turbo won Carguide's "Car of the Year" honor, as well as its "People's Choice Award."
- Other product introductions in 2009 include the new Ranger compact pickup and the Everest SUV, both with advanced, efficient TDCi turbo-diesel engines.
|
