Materiality Matrix
Click on the boxes in the navigator (right) to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Quality
| Definition/Description | Product quality and customer service/customer relationship management |
|---|---|
| Comments | Growing recognition of Ford's dramatic quality improvements, but still a key factor in financial viability |
| Trend (from previous analysis) | Already at the highest level |
| Level of control or influence | High |
| More information |
Matrix Navigator
Reporting Priorities
- Issues in this box set the agenda for our material issues section and printed summary
- Issues in these boxes set the agenda for the rest of the web report and future reporting
- Issues in these boxes are not currently covered in detail by reporting