Materiality Matrix

Material Issues
- Materiality Analysis
  - Materiality Matrix
- Climate Change
- Mobility
- Human Rights
- Vehicle Safety
- Sustaining Ford
- Perspectives on Sustainability

Click on the boxes in the navigator (right) to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

Medium Current or Potential Impact on Company

Medium Concern to Stakeholders

Marketing Communications/Demand Creation/Advertising

Definition/Description	Advertising and other communications with customers
Comments	Within Ford, primarily a compliance issue; for NGOs/multi-stakeholder groups, concern over whether Ford can only react to consumer desires or can lead them, e.g., toward more sustainable products
Trend (from previous analysis)	Same position
Level of control or influence	High
More information	Building Customer Awareness Tracking Changing Customer Needs Customers Stakeholder Engagement

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Matrix Navigator

Reporting Priorities

Issues in this box set the agenda for our material issues section and printed summary
Issues in these boxes set the agenda for the rest of the web report and future reporting
Issues in these boxes are not currently covered in detail by reporting