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Materiality Matrix

Click on the boxes in the navigator (right) to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

Medium Current or Potential Impact on Company

Medium Concern to Stakeholders

Emerging Market Vehicle and Road Safety

Definition/Description Road safety as a public health issues: safety for motorists and non-car users; infrastructure; driver education
Comments Increasing focus of Ford's outreach to customers
Trend (from previous analysis) Increased in importance to Ford
Level of control or influence Medium
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