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Materiality Matrix

Click on the boxes in the navigator (right) to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

High Current or Potential Impact on Company

High Concern to Stakeholders

Emerging Markets Products and Services Strategy

Definition/Description Ford's approach to emerging markets: vehicles v. mobility services; base of the pyramid strategy; infrastructure development; Ford's target customer and position relative to emerging market OEMs; Ford's impacts/contributions in emerging markets (other than products and services), including local sourcing, pollution, potential for partnerships
Comments Key drivers of the issue include congestion, shifting demographics, urbanization and social equity
Trend (from previous analysis) Already at the highest level
Level of control or influence High
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