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Materiality Matrix

Click on the boxes in the navigator (right) to explore each level and click on individual issues to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

Medium Current or Potential Impact on Company

High Concern to Stakeholders

Community Engagement

Definition/Description License to operate, NGO relationships and specific community concerns like breast cancer, obesity, compliance
Comments High concern to communities and NGOs
Trend (from previous analysis) Same position
Level of control or influence High
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