During 2008 we:
In early 2008, Ford announced a goal to reduce carbon dioxide (CO2) emissions1 from its U.S. and European new vehicles by 30 percent by 2020, relative to a 2006 model year baseline. We also set out a technology migration plan – embodied in our blueprint for sustainability – that details our near-, mid- and long-term plans to meet this goal. Despite challenging economic conditions, we are making significant progress in implementing the plan and are on track to exceed the goal.
These actions demonstrate that our blueprint for sustainability was not the first step in reorienting our product line to the realities of global climate change. Rather, it was the culmination of years of work that included developing a sophisticated model to test scenarios for reducing carbon emissions (see "A Look Inside the "Black Box") and planning our product portfolio to align with the needed reductions.
Our climate change strategy is based on delivering products that our customers want while doing our share to stabilize greenhouse gas (GHG) concentrations in the atmosphere at levels generally accepted to minimize the effects of climate change.3 This can only be achieved by significantly and continuously reducing GHG emissions over a period of decades. Reducing emissions by the amount required calls for an integrated approach – a partnership of all stakeholders, including the automotive industry, the fuel industry, government and consumers. It will require considerable increases in vehicle fuel economy globally, as well as the development of lower-carbon fuels.
We are committed to advocating for effective and appropriate climate change policy in the United States and around the world. We are an active member of the U.S. Climate Action Partnership (USCAP), a coalition of diverse stakeholders that released its Blueprint for Legislative Action in January 2009, setting out consensus recommendations for U.S. climate protection legislation. The USCAP blueprint includes an aggressive emission-reduction schedule, a proposed scope of coverage for a cap-and-trade program, and recommendations for how to include as much of the U.S. economy under the cap as administratively and politically feasible.
Our CO2 product goal is aligned with the USCAP recommendations and with the broad goal of climate stabilization.4 It also aligns our product plans to meet or exceed new fuel economy requirements in the U.S. and Europe. We recognize that future developments in technologies, markets, policy actions and even the natural manifestations of climate change are all uncertain. Accordingly, we will continue to monitor and adjust the goal based on changing conditions.
In this section of our Sustainability Report, we provide an overview of GHG emissions, including data on the contribution of light vehicles, life-cycle CO2 emissions from a typical vehicle, Ford's own climate "footprint" and stabilization pathways. We also discuss the risks and opportunities the climate change issue poses for Ford, our climate change strategy – including our blueprint for sustainability – and how we are addressing climate change public policy issues.
CO2 is the major long-lived greenhouse gas (GHG). Greenhouse gases trap heat in the Earth's atmosphere, contributing to global climate change. CO2 is the most prevalent GHG associated with the manufacture and use of our products, so our targets are set for CO2 rather than all GHGs. See the Beyond CO2 section for discussion of other GHGs.
When fuel economy is calculated as miles per gallon, EcoBoost delivers up to 20 percent better fuel economy compared to larger displacement engines. When fuel economy is calculated in liters per 100 km, as it is in most of Europe, EcoBoost delivers up to 15 percent better fuel economy. The benefits of EcoBoost are the same in each case; the difference is only in the units used in the calculations. This is because the conversion between miles per gallon, which measures distance traveled per unit of fuel consumed (wherein more is better), and liters per 100 km, which measures fuel consumed per unit of distance traveled (wherein less is better) is a reciprocal or inverse proportion. Therefore, the resulting figures are different even though the actual benefit received is the same.
Currently, the generally accepted range of atmospheric CO2 concentration required to avoid the most serious effects of climate change is 450 to 550 parts per million (ppm) (see Stabilizing Atmospheric CO2 Levels).
Our target is aligned with a 500 ppm stabilization pathway. If fuel providers, consumers and governments deliver their contributions, reaching a 450 ppm stabilization pathway for the light-duty transportation sector is possible.
Director, Sustainable Business Strategies, Ford Motor Company
Environmentalist, entrepreneur, journalist, author