Delivering New Products

Our financial recovery depends on our delivering high-quality, innovative and desirable products everywhere we operate, including in both mature and rapidly growing markets. To do this, we must continually improve quality and customer satisfaction, and anticipate and respond to changes in customer demand. We also must align our product development, manufacturing and marketing organizations worldwide to deliver the right products to the right markets as efficiently as possible. (Please see our Global Products chart for an overview of our product offerings around the world.)

This section reports on these and other topics relating to our products. Specifically, we discuss our efforts to track changing customer needs, deliver more fuel-efficient vehicles, offer "smart" technologies and ensure customer satisfaction and quality. The section also summarizes our sales highlights for 2008 and discusses our efforts to build customer awareness of our products.