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Market Share and Sales

Data On This Page

  1. Ford Motor Company Market Share – United States
  2. Ford Motor Company Market Share – Europe
  3. Ford Credit Market Share – United States
  4. Ford Credit Market Share – Europe
  5. Summary of Vehicle Unit Sales
  6. Ford Fleet Sales
  7. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
  8. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

View all data on this page as charts  |  tables

A. Ford Motor Company Market Share – United States

Percent
2003 2004 2005 2006 2007 2008
20.5 19.3 18.2 17.1 15.6 14.2
  • Reported to regulatory authorities
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B. Ford Motor Company Market Share – Europe

Percent
2003 2004 2005 2006 2007 2008
10.7 10.9 10.8 10.6 10.9 10.0
  • Reported to regulatory authorities
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C. Ford Credit Market Share – United States

Percent
  2003 2004 2005 2006 2007 2008
Wholesale 85 84 81 80 78 77
Retail - - - - - 39
  • Reported to regulatory authorities
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D. Ford Credit Market Share – Europe

Percent
  2003 2004 2005 2006 2007 2008
Wholesale 97 97 96 95 96 98
Retail - - - - - 28
  • Reported to regulatory authorities
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E. Summary of Vehicle Unit Sales

Thousands
2003 2004 2005 2006 2007 2008
6,720 6,842 6,767 6,597 6,553 5,407
see notes to the data
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F. Ford Fleet Sales

Units sold
2003 2004 2005 2006 2007 2008
795,000 810,000 854,000 902,000 744,000 607,000
  • Reported to regulatory authorities
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G. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)

Percent of first-time buyers
  2003 2004 2005 2006 2007 2008
Ford Motor Company U.S. 11.0 9.7 10.7 10.7 11.4 10.2
Ford Brand Europe (UK, Germany, Italy, France, Spain) 13.0 14.0 13.0 12.0 11.0 11.0
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H. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

Percent loyal to corporation
  2003 2004 2005 2006 2007 2008
Ford Motor Company U.S. 49.9 47.5 45.2 43.3 42.3 41.6
Ford Brand Europe (UK, Germany, Italy, France, Spain) 48.0 48.0 50.0 50.0 50.0 53.0
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Notes to the Data

Chart E

Data from 2004 through 2007 are wholesale unit volumes.