SHFT Innovators: Tom Szaky, TerraCycle CEO

Ford charged into Earth Day by launching new initiatives that encourage people to take a more sustainable approach in life year-round with a national electrified vehicle education program, multi-city tour, and the debut of a 10-film, short documentary series with SHFT.com, an award-winning sustainability lifestyle platform.

The documentary, “The Big SHFT: 10 Innovators Changing Our World,” profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was developed with SHFT.com co-founders Adrian Grenier and Peter Glatzer and was directed by Gilly Barnes.

“Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group,” said Bill Ford, Executive Chairman of Ford Motor Company. “How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today.”

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Read more on the Ford and SHFT partnership at social.ford.com.