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Privacy Policy

FordMotorCompany.com Privacy Policy

1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.


2. Information About Our Organization and Website:

This Privacy Statement applies to http://corporate.ford.com/ and www.FordMotorCompany.com, (herein referenced as “FordMotorCompany.com”), which is owned and maintained by Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126.

The main business purpose of this website is to provide Ford Motor Company products, and services information, along with investment and media updates.


3. Personally Identifiable Information We Collect From You:

When you visit FordMotorCompany.com we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and email address (and credit card number if you place an order with us). If you opt not to provide us with personal information you can still access our website, however you may be unable to participate in certain promotions or receive product information or have a purchase order fulfilled.


Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through any chat room, message board, or other public online forums, this information may be collected and used by others.


4. How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected by FordMotorCompany.com may be used to:

  • • Fulfill a site user request (e.g., brochure fulfillment, lead generation, send marketing or promotional materials including emails or other information)
  • • Fulfill and deliver an order for goods or services
  • • Respond to your comments or requests for information
  • • Meet a request for or to develop new products or services
  • • Make the user experience more customer friendly
  • • Contact you if necessary in the course of processing or shipping an order for products or services
  • • Generate site analytics that improve our site layout, content, product offerings and services
  • • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • • Match personal data collected here with data about you that we collect through other sources
  • • Comply with legal requirements

5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

During a normal visit to our site, no personally identifiable information is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personally identifiable information. FordMotorCompany.com collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site. Non-personal information also includes information about your browser/system for technical troubleshooting purposes.


Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, perform site clickthrough analysis, review peak site usage times and analyze site layout and design.


We use session and persistent "cookies," session logs, spot light ads/web beacons/GIF/pixel tags/banner ads or links and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 - "Methods to Collect Information."


6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on FordMotorCompany.com may be used to:

  • • Compile aggregate and statistical data to help in website design and to identify popular features
  • • Measure site activity to allow us to update our site to better meet user wants and needs
  • • Make the user experience more customer friendly

FordMotorCompany.com utilizes non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • • Is performed on an aggregate level and does not identify you or your information personally
  • • May involve the use of a third-party vendor acting on behalf of FordMotorCompany.com
  • • Is performed in order to improve our website and the user experience
  • • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
  • • Third-party vendors with which Ford has entered into contracts to perform site analytics and which are provided aggregate information covered by this privacy statement are to use that information only to perform those services, and they may not share or resell this information

7. Methods to Collect Information:

A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. They allow us to tailor a website to better match your interests and preferences. There are a couple different types of cookies.


A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.


A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.


FordMotorCompany.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.


When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.


This site may use a third-party click tracking analytics tool (such as DART, Omniture tags, DoubleClick, Efficient Frontier and Google Analytics) to capture clickthrough statistics. These may use tools such as web beacons/GIF/pixel tags in order to perform analytics to track page visits, peak usage times, site clickthrough analytics and layout redesign. In doing so, your computer's IP address may be collected and transferred to countries such as the United States. By accessing or using this website, you expressly agree to this collection and transfer.


Users may be directed to FordMotorCompany.com via banner ads or site links. Ads or site links that are placed by FordMotorCompany.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.


If you visit this site with an open ID, you may integrate with third-party social media sites, and FordMotorCompany.com may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site. Online Advertising: Ford may contract with vendors to place advertisements on non-Ford websites. When you visit a non-Ford website, these vendors may target Ford advertisements to you based on information about your previous online activity that the vendor has collected using web tracking tools (e.g., cookies and web beacons).


Additionally, Ford advertisements may contain web tracking tools such as cookies and web beacons to collect information on the effectiveness of the advertisements and to deliver future targeted advertisements and other messages to you. These web tracking tools collect information such as IP address, the page visited, and time of day.


8. Sharing Your Information:

FordMotorCompany.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice. Personal information that you provide to us in the course of requesting a product or service through this website may be stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.


We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.


Vendors, contractors or partners of FordMotorCompany.com who have access to your personal information in connection with providing services for FordMotorCompany.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for FordMotorCompany.com.


FordMotorCompany.com may also provide a visitor’s IP address to a vendor in order to obtain the visitor’s location profile that may include region, country, state/province, city, and zip code. We use location information in order to provide visitors with content and stories that are pertinent to their region.


Site metrics for FordMotorCompany.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.


FordMotorCompany.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; or, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its websites, or the public.


9. Access To and Control Over the Use of Your Information:

If you or someone else on your behalf has submitted your personal information to FordMotorCompany.com you can access this information by contacting our Customer Relationship Center toll free at 1-800-392-FORD (3673). 1-800-833-0312 (TDD for the hearing impaired). Hours are Eastern Standard Time 8 a.m. - 8p.m. (Monday - Friday) and 9 a.m. - 5:30 p.m. (Saturday). You can also write us at Ford Customer Service Division, 16800 Executive Plaza Drive, P.O. Box 6248, Dearborn, MI 48126-4207 USA.


FordMotorCompany.com will use reasonable efforts to supply you with the information you have requested.


The scope of access available for this request is for information stored in the database that holds the data for FordMotorCompany.com. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.


10. Security of Your Information:

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.


When you send personal information, such as email address or telephone numbers, to FordMotorCompany.com we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.


Vendors, contractors or partners of FordMotorCompany.com who have access to your personal information in connection with providing services for FordMotorCompany.com are required to keep the information confidential.


Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for FordMotorCompany.com


11. Processing of Personal Data:

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally – including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.


12. Links to Other Sites:

FordMotorCompany.com provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information.


FordMotorCompany.com is not responsible for the privacy statements, content or data handling practices on other websites.


FordMotorCompany.com also provides dealer and vehicle locator services which are provided by a third-party vendor. In order to provide you with the closest dealers, we may need to collect your IP address to determine your general location, or we may ask you to provide location information such as zip code or City and State. In instances where we use a third-party vendor to provide dealer locator services, we will provide them a zip code. We encourage you to review the terms of service and the privacy policies of these mapping service providers. For pages that use Bing, you agree to be bound by the Microsoft Service Agreement and Microsoft Online Privacy Statement.


13. Children's Privacy:

FordMotorCompany.com does not knowingly intend to collect personal information from children under 13 years of age.


If a child has provided us with personal information a parent or guardian of that child may contact us at Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126 or producer@ford.com if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for FordMotorCompany.com.


14. Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for FordMotorCompany.com, FordMotorCompany.com privacy practices, or have any questions regarding the contents of this website please contact us at producer@ford.com or FordMotorCompany.com Privacy, Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, 4N304 Regent Court Building, MI 48126.


15. Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for FordMotorCompany.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect. The effective date of this privacy statement is September 30, 2011.